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Forms on Facebook

Marketing, social media, advertising

Vigilante

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I’ve been advertising and driving leads off of Facebook to a separate conversion page.

I didn’t realize that Facebook has a lead generator right within Facebook. Anybody have any experience with response rate using Facebook’s forms on Facebook versus a click through through to an external page?

I am going to run an A/B test using the exact same ad. I expect the FB capture rate to be much higher.
 
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perchboy

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Tried the Facebook forms and had a great CPL but a lot of them I would call them up and they said that I had the wrong number

But I never tried linking to a form on my website so I wouldn’t know how they compare.
 

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