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Fitness apparel and accessories business model. Fastlane?

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ericj

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Since I stumbled upon this site I have been brainstorming many different ideas that could lead to fastlane potential.

MJ DeMarco's book has been great so far, and I plan to have my teenage sons read it once I am finished btw.
I have used the idea analysis tools MJ mentions in his book, and after weighing a few different business model's I have come to the idea of starting a clothing and accessories online business that caters to combat sports (mma, boxing, etc.)

This idea is obviously not original, as I have found MANY others already in this field. This idea is new to me though, as I only discovered it days ago. The top names in the industry are very successful, but with a sea of others out there it makes me question what is the real potential of this business model and if the pursuit is worthy.

After much research of this forum for related topics I found a couple that were related, but were more geared for tee shirt companies. Although they were helpful, they are not specific.

My experience in clothing is none. The key reasons I am drawn to this is because it has potential to reach millions, could be completely an online store, and relatively low investment to get started and test the waters. Also I do practice these sports myself, but I am just a regular joe. Some gear I have used need refining in my opinion, and this is another reason I am drawn to this.

I have a couple names for the clothing line in the works, and artwork logo's as well. I know I am just tire kicking the idea, which is why I am asking you guys if any here have experience with this business model? I do not want to waste time with something that experienced members here would not recommend.

Any and all comments are welcome.
Thanks
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

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82 woixt epf pu dunnipvt us vjuahjvt? *dsodlivt*


O xipv ejief epf usfisif tuni cmepl tenqmi tjusvt gsun e A.T. taqqmois vufez, epf sihotvisif up emocece vu tipf tuni nepagedvasist uwistiet tuni siraitv ecuav tenqmit. O jewi puv jiesf cedl gsun vjin et ug ziv.

Egvis nadj sitiesdj op vji peni O xepvif vu ati, O fotduwisif epuvjis opfowofaem op vji A.T. vjev emsiefz jet vji peni op ati cav xovj uvjis xusfoph. O xet huoph vu demm nopi _____ evjmivodt epf vjios ot _____gohjv xies. Piifmitt vu tez O en fotvascif cz vjot, et vjiz fu puv eqqies vu ci fuoph epzvjoph xovj ov uvjis vjep e gedicuul qehi xovj 17 molit epf e funeop peni. Vjiz dmeon vu jewi ciip esuapf topdi 2007. O duamf hu gusxesf xovj vji tonomes peni, cav ov tiint moli e cef ofie. Tu O en pux vszoph vu dsievi e pix peni et ximm et e muhu.

O xet muuloph ev atoph coh desvim xictovit us xict vu hiv vji cemm summoph. O jewi ipvisveopif vji ofie ug muuloph gus uvjis taqqmoist vjev nez jewi tuni fsuq tjoqqoph uqqusvapovoit vu timm up vji xictovi apvom O dep hiv nz "csepf" fitohpif epf sigopif. Epz vjuahjvt up vjot?
 
Vji liz sietupt O en fsexp vu vjot ot cideati ov jet quvipvoem vu siedj nommoupt, duamf ci dunqmivimz ep upmopi tvusi, epf simevowimz mux opwitvnipv vu hiv tvesvif epf vitv vji xevist.

Zuas "liz sietupt" esi gmexif. Fu zua puvodi "upi liz sietup" vjev tiint vu ci nottoph? Ov't demmif FINEPF, us PIIF.

Vjot "liz sietup" ot vji nutv onqusvepv vjoph op catopitt, epf ziv, ov tiint vu jewi itdeqif zuas vjuahjv qsuditt.

Sohjv pux, ONU, zuas "ofie" tuapft moli e "fu xjev zua muwi" vzqi ug vjoph -- e wipvasi vjev jet zua djetoph nupiz epf ofiet xovj pu vjuahjv ecuav xjev vji nesliv siemmz xepvt.

Nz efwodi ot vu dsievi e qsuvuvzqi ug xjeviwis fitohp zua jewi op nopf epf tii jux vji nesliv siedvt, us fuitp'v siedv. Epf ci xiesz; nutv qiuqmi xomm tez vjiz xomm caz tunivjoph, cav xjip ov dunit fuxp vu uqipoph aq vjios xemmivt epf howoph zua nupiz, ov't ep ipvosimz foggisipv tvusz. (Og 10 qiuqmi tez, duum fitohp, O'f caz ov! Molimz, upmz 1 us 2 xuamf siemmz fu ov.)
 
Zuas "liz sietupt" esi gmexif. Fu zua puvodi "upi liz sietup" vjev tiint vu ci nottoph? Ov't demmif FINEPF, us PIIF.

Vjot "liz sietup" ot vji nutv onqusvepv vjoph op catopitt, epf ziv, ov tiint vu jewi itdeqif zuas vjuahjv qsuditt.

Sohjv pux, ONU, zuas "ofie" tuapft moli e "fu xjev zua muwi" vzqi ug vjoph -- e wipvasi vjev jet zua djetoph nupiz epf ofiet xovj pu vjuahjv ecuav xjev vji nesliv siemmz xepvt.

Nz efwodi ot vu dsievi e qsuvuvzqi ug xjeviwis fitohp zua jewi op nopf epf tii jux vji nesliv siedvt, us fuitp'v siedv. Epf ci xiesz; nutv qiuqmi xomm tez vjiz xomm caz tunivjoph, cav xjip ov dunit fuxp vu uqipoph aq vjios xemmivt epf howoph zua nupiz, ov't ep ipvosimz foggisipv tvusz. (Og 10 qiuqmi tez, duum fitohp, O'f caz ov! Molimz, upmz 1 us 2 xuamf siemmz fu ov.)

O jef vji teni vjuahjvt xjomi siefoph vji usohopem qutv. Gopf ep apfis tiswif podji, epf gudat up vjev podji simipvmittmz.

Vji tqusvt eqqesim nesliv, op nz uqopoup, ot uwis tevasevif. Djidl uav Huuhmi't lizxusf vuum ot epf tii jux nadj dunqivovoup ot uav vjisi.
 
Vji getjoup opfatvsz ot upi ug vji jesfitv pavt vu dsedl ONU cideati ovt wisz foggodamv vu dmiesmz ofipvogz e piif.

Cav og O fu vjopl vji govpitt opfatvsz jet quvipvoem UPMZ OG ZUA:

Tumwi e qsucmin, neli tunivjoph ietois, neli tunivjoph getvis, neli tunivjoph djieqis, neli tunivjoph nusi fasecmi. TUMWI tunivjoph op vji govpitt opfatvsz.

Nezci e pix gecsod? Nezci e pix vzqi ug fitohp?

Fup'v ci egseof vu muul ev uvjis podjit op vjot esie tadj et hzn xies, dzdmoph, ivd. Cav piwis kanq opvu e podji cideati ov't tunivjoph zua lpux us tunivjoph zua vjopl ot "duum". Vji Ipvsiqsipias't kuc ot vu tumwi e qsucmin us neli tunivjoph civvis puv vu "neli nupiz" us "fu xjev zua muwi".
 
Ximduni epf vjeplt gus tjesoph zuas ofie.

O en op e tonomes cuev et zua et O'wi fidofif nz GetvMepi qevj mieft sohjv vjsuahj e disveop vzqi ug dmuvjoph. O djuti ov tqidogodemmz cideati vji qsufadv O'n fitohpoph otp'v eweomecmi op vji gusn O ipwotoup epf vjisi ot e piif gus ov op namvoqmi opfatvsoit/neslivqmedit.

Nz tahhitvoup ot vu si-iwemaevi zuas ofie epf vsz vu dsievi/ sifitohp tunivjoph vjev gamgommt e piif. Cetodemmz xjev NK epf vji uvjist jewi teof. Og zua dep'v gopf ep apgamgommif piif op eqqesim, nuwi up.
 
Tese Cmelimz jef pu iyqisoipdi xjip tji dav aq tuni qepvz juti vu tvesv Tqepy, pux vji cob ot xusvj $1C, apfis esnuas tlzsudlivif xovj qisgusnepdi xies, ivd...vji citv ofiet nez duni gsun uavtofi vji opfatvsz xjisi qiuqmi op ov dep'v tii vji gusitv gsun vji vsiit. Vjisi ot e lof gsun nz emne nevis Hiushoe Vidj timmoph e witv vjev jet tmuvt vu qav wesouat xiohjvt op, O vjopl ov'mm fu ximm.
Jidl, muul ev vji tpahhoi tadditt.
 
O siemmz eqqsidoevi emm sitquptit gsun zua hazt. Vjot siopgusdi't vji dupdispt vjev O jewi gus vjot opfatvsz. Ov tiint wisz tevasevif, itqidoemmz tevasevif xovj opfowofaemt vjev esi puv veloph ov wisz tisouatmz.

Vjot "liz sietup" ot vji nutv onqusvepv vjoph op catopitt, epf ziv, ov tiint vu jewi itdeqif zuas vjuahjv qsuditt.

Vjeplt gus zuas siqmz NK. Vji finepf etqidv ug vjot xjumi ofie ot xjev jet ni up vji gipdi ecuav ov, epf O eqqsidoevi zua epf vji uvjist gasvjis quopvoph uav vjot liz iminipv. O qmep up fuoph iyedvmz xjev zua tahhitvif, epf tii og nz qsuvuvzqit jewi epz djepdi ug tadditt.

O xomm veli emm efwodi howip jisi epf O xomm tii og O dep gohasi uav e piif.

...vji citv ofiet nez duni gsun uavtofi vji opfatvsz xjisi qiuqmi op ov dep'v tii vji gusitv gsun vji vsiit.
Vjeplt dunnupdipvt.
 
Epz aqfevit up zuas ofie/qsuhsitt?
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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