Finished E-commerce Site. Products almost ready, what can I do in the meantime?

[Yanezez]

Hello all,

I made a website after a lot of learning, tutorials, etc. I got product (shirts) almost ready.

Set up Google analytics and search console as well.

Is there anything I can be doing in the meanwhile?

Cheers

 

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[WillHurtDontCare]

Start running facebook ads to the site and try to get people to pre-order your products. You need to figure out if you can get customers profitably.

Also, I'm assuming that you're running a shopify store, so configure the facebook pixel on the site so that you can optimize correctly.

Expect to lose some money while you figure things out - that's part of the game. Also, try to quickly (within $500-$1,000 of ad spend) figure out what your cost of customer acquisition is. If it costs you $25 to get a customer but they buy $100 on average worth of stuff, then you should be good (assuming that your COGs aren't 75%).

You could also set up a Facebook page and Instagram page to make your site look more legit. But really, just focus on learning if you can acquire customers profitable.

 

[Yanezez]

Start running facebook ads to the site and try to get people to pre-order your products. You need to figure out if you can get customers profitably.

Also, I'm assuming that you're running a shopify store, so configure the facebook pixel on the site so that you can optimize correctly.

Expect to lose some money while you figure things out - that's part of the game. Also, try to quickly (within $500-$1,000 of ad spend) figure out what your cost of customer acquisition is. If it costs you $25 to get a customer but they buy $100 on average worth of stuff, then you should be good (assuming that your COGs aren't 75%).

You could also set up a Facebook page and Instagram page to make your site look more legit. But really, just focus on learning if you can acquire customers profitable.

Thank you. Went to the Woocommerce route. Was the long one but learned learned and learned.

Thanks for the advice. I have a question, I'd rather not have Instagram or Facebook because that would require constant posts. I do however want to use Facebook ads.

I wonder though, if for a very small niche it's better to use Google Ads or Facebook ads.

I guess I do have to learn on the actual packaging

Merci encore

 

[fridge]

Google Ads would probably target better for a very small niche. In terms of what can you be doing - have you created a following on a platform your audience often visits?

 

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[biophase]

Thank you. Went to the Woocommerce route. Was the long one but learned learned and learned.

Thanks for the advice. I have a question, I'd rather not have Instagram or Facebook because that would require constant posts. I do however want to use Facebook ads.

I wonder though, if for a very small niche it's better to use Google Ads or Facebook ads.

I guess I do have to learn on the actual packaging

Merci encore

If you aren’t doing social media, what is your plan to get traffic? Just ads? That’s going to cost you a lot of money.

Are you trying to build a brand or just sell one and done shirts?

 

[MitchC]

If you run social ads people will look at your profiles from your ads

Good time to start posting organically so when they visit your page they can see it’s active and real