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Fantastic podcast about YouTube advertising

Discussion in 'Advertising, Marketing, Social Media' started by Andy Black, Oct 13, 2018.

  1. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Do yourself a favour and give this a listen:

    What’s your biggest takeaways?

    What will you do differently going forward?


    My biggest takeaway is how similar it is to how I run Google Ads on the Google Search Engine. Create lots of super targeted funnels instead of one big blob of a funnel.

    What I’ll do differently going forward is seriously consider adding YouTube advertising to my arsenal.

    I was asked to get views for some videos for a government client this week. Literally just views. I loaded up a simplistic YT campaign with a max CPV of €0.01 and the client is delighted with the number of views they’re getting.

    Stats show a significant percentage of people watching to the 50%, 75%, and 100% mark. I’m super impressed, and want to explore the second largest search engine in the world a bit more.

    I’d rather figure YT advertising out than Facebook advertising (because it so closely aligns with what I do already).
     
    Sheps and lowtek like this.
  2. Sheps
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    Sheps Bronze Contributor Speedway Pass

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    This is quite an interesting concept, as a youtube "consumer" for entertainment it never occurred to me that the ads might actually have business applications. Hiding in plain sight I guess.

    Cheers @Andy Black great find, quality post.
     
    Andy Black likes this.

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