- Joined
- Mar 13, 2013
- Messages
- 549
Rep Bank
$2,385
$2,385
User Power: 204%
Just finished an interesting book called Factfulness that I think has a lot of application to entrepreneurs everywhere.
The general premise of the book is that the world is improving in a number of ways: incomes are rising, disease is down, deaths due to war are down, etc. The author breaks people down into 4 separate economic groups, with level 1 being extreme poverty and level 4 being well-off.
One critical part describes how entrepreneurs are not realizing the number of people in developing countries who are moving up the ladder, especially from level 1 to level 2 or from level 2 to level 3. He uses the example of someone who is marketing feminine hygiene products: "Almost everyone in the world is becoming a consumer. If you suffer from the misconception that most of the world is still too poor to buy anything at all, you risk missing out on the biggest economic opportunity in world history while you use your marketing spend to push special "yoga" pads to wealthy hipsters in the biggest cities in Europe."
This is an interesting thought, so I was wondering: is anyone on here having success selling things outside the "developed" world?
The general premise of the book is that the world is improving in a number of ways: incomes are rising, disease is down, deaths due to war are down, etc. The author breaks people down into 4 separate economic groups, with level 1 being extreme poverty and level 4 being well-off.
One critical part describes how entrepreneurs are not realizing the number of people in developing countries who are moving up the ladder, especially from level 1 to level 2 or from level 2 to level 3. He uses the example of someone who is marketing feminine hygiene products: "Almost everyone in the world is becoming a consumer. If you suffer from the misconception that most of the world is still too poor to buy anything at all, you risk missing out on the biggest economic opportunity in world history while you use your marketing spend to push special "yoga" pads to wealthy hipsters in the biggest cities in Europe."
This is an interesting thought, so I was wondering: is anyone on here having success selling things outside the "developed" world?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
