The-J
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Doing a test FB campaign is a great way to see if there's a market.
Keep it simple: choose your smallest viable audience, and run an ad with the strongest possible promise.
Use your landing page to collect emails, or run a presale page where you cut them off before checkout saying that the product is not yet available. Then collect their email. Gauge demand based on email submit rate. Calculate how much you could make if you could convert 1%, 2%, 5%, 10%, or 20% of the people who submit their email, and based on that, you should know if your offer is likely to be profitable.
Testing an idea really isn't complicated: you just have to be willing to (1) spend money and (2) hear feedback.
And you don't need much money to do this. Enough for maybe 200-300 clicks. That's a few hundred bucks at most but that is money VERY WELL SPENT on interacting with your market for real.
Tips to not waste money: 1) optimize for the email submit not for link clicks; 2) make an ad that catches people's attention with the visual and piques interest with the copy.
Keep it simple: choose your smallest viable audience, and run an ad with the strongest possible promise.
Use your landing page to collect emails, or run a presale page where you cut them off before checkout saying that the product is not yet available. Then collect their email. Gauge demand based on email submit rate. Calculate how much you could make if you could convert 1%, 2%, 5%, 10%, or 20% of the people who submit their email, and based on that, you should know if your offer is likely to be profitable.
Testing an idea really isn't complicated: you just have to be willing to (1) spend money and (2) hear feedback.
And you don't need much money to do this. Enough for maybe 200-300 clicks. That's a few hundred bucks at most but that is money VERY WELL SPENT on interacting with your market for real.
Tips to not waste money: 1) optimize for the email submit not for link clicks; 2) make an ad that catches people's attention with the visual and piques interest with the copy.