• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. Join 40,000+ entrepreneurs
    who are kicking butt and
    winning their dream life.

    Unscripted™ Entrepreneurship:
    A Business That Pays More Than Money, It Pays Time.

    "Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

    Download (Unscripted) Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

Facebook Ads for brand new Ecommerce

Discussion in 'Advertising, Marketing, Social Media' started by guitmg, Jul 24, 2018.

  1. guitmg

    guitmg New Contributor

    Likes Received:
    Oct 18, 2016
    Rep Bank:
    Hey guys, I live in Brazil and have started an ecommerce store here. This is the link: www.lojaartepratica.com.br.

    Now I'm going to start a face ads campaign and would like to use you help.

    This is what I'm thinking about how to structure the campaign:

    I have already some traffic from our IG page so my pixel have some activity. The numbers from last 7 days are 379 ViewContent and 28 InitiateCheckout.

    Because of that, I'm thinking about starting my campaign optimizing for WC ViewContent.
    I'm gonna run 12 dynamic carousel ads for 4 days to test the following:
    • 3 different copy;
    • 2 placements (IG feed and Facebook News Feed);
    • 2 audiences (300k people segmented by interests and demographics and 1% lookalike from 20k people who have interacted with my IG page)
    Planning on running those 12 ads in 12 different adsets with a $5 daily budget. Gonna set the conversion window for 7 days so it gathers more data, since I don't have a lot of traffic yet.

    After 4 days, I'm gonna select the two ads with the lowest cost/result, duplicate the adsets and set a 30$ daily budget.

    So what do you guys think about my planning so far? Is it about right? Any tips?

    After that, things get a little cloudy for me. What do I do after I start getting 50+ InitiateCheckout activity per week? Do I edit the adset to optimize for InitiateCheckout? Do I create a new adset and run both InitiateCheckout and ViewContent together?

    Thank you for your help!

Share This Page