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Facebook Ads for brand new Ecommerce

Discussion in 'Advertising, Marketing, Social Media' started by guitmg, Jul 24, 2018.

  1. guitmg
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    guitmg New Contributor

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    Hey guys, I live in Brazil and have started an ecommerce store here. This is the link: www.lojaartepratica.com.br.

    Now I'm going to start a face ads campaign and would like to use you help.

    This is what I'm thinking about how to structure the campaign:

    I have already some traffic from our IG page so my pixel have some activity. The numbers from last 7 days are 379 ViewContent and 28 InitiateCheckout.

    Because of that, I'm thinking about starting my campaign optimizing for WC ViewContent.
    I'm gonna run 12 dynamic carousel ads for 4 days to test the following:
    • 3 different copy;
    • 2 placements (IG feed and Facebook News Feed);
    • 2 audiences (300k people segmented by interests and demographics and 1% lookalike from 20k people who have interacted with my IG page)
    Planning on running those 12 ads in 12 different adsets with a $5 daily budget. Gonna set the conversion window for 7 days so it gathers more data, since I don't have a lot of traffic yet.

    After 4 days, I'm gonna select the two ads with the lowest cost/result, duplicate the adsets and set a 30$ daily budget.

    So what do you guys think about my planning so far? Is it about right? Any tips?

    After that, things get a little cloudy for me. What do I do after I start getting 50+ InitiateCheckout activity per week? Do I edit the adset to optimize for InitiateCheckout? Do I create a new adset and run both InitiateCheckout and ViewContent together?

    Thank you for your help!
     

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