The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Facebook Ads for brand new Ecommerce

guitmg

New Contributor
Oct 18, 2016
9
14
19
28
Hey guys, I live in Brazil and have started an ecommerce store here. This is the link: www.lojaartepratica.com.br.

Now I'm going to start a face ads campaign and would like to use you help.

This is what I'm thinking about how to structure the campaign:

I have already some traffic from our IG page so my pixel have some activity. The numbers from last 7 days are 379 ViewContent and 28 InitiateCheckout.

Because of that, I'm thinking about starting my campaign optimizing for WC ViewContent.
I'm gonna run 12 dynamic carousel ads for 4 days to test the following:
  • 3 different copy;
  • 2 placements (IG feed and Facebook News Feed);
  • 2 audiences (300k people segmented by interests and demographics and 1% lookalike from 20k people who have interacted with my IG page)
Planning on running those 12 ads in 12 different adsets with a $5 daily budget. Gonna set the conversion window for 7 days so it gathers more data, since I don't have a lot of traffic yet.

After 4 days, I'm gonna select the two ads with the lowest cost/result, duplicate the adsets and set a 30$ daily budget.

So what do you guys think about my planning so far? Is it about right? Any tips?

After that, things get a little cloudy for me. What do I do after I start getting 50+ InitiateCheckout activity per week? Do I edit the adset to optimize for InitiateCheckout? Do I create a new adset and run both InitiateCheckout and ViewContent together?

Thank you for your help!
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.


Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Sponsored Offers

Lex DeVille's - Advanced Freelance Udemy Courses!
-- HALLOWEEN SPECIAL STARTS TODAY! Get any of my courses at Udemy's current best price through Friday! Use code: HALLOWEEN Use any of the links...
Top Bottom