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Social media marketing, advertising, and growth

guitmg

New Contributor
Oct 18, 2016
9
14
30
Hey guys, I live in Brazil and have started an ecommerce store here. This is the link: www.lojaartepratica.com.br.

Now I'm going to start a face ads campaign and would like to use you help.

This is what I'm thinking about how to structure the campaign:

I have already some traffic from our IG page so my pixel have some activity. The numbers from last 7 days are 379 ViewContent and 28 InitiateCheckout.

Because of that, I'm thinking about starting my campaign optimizing for WC ViewContent.
I'm gonna run 12 dynamic carousel ads for 4 days to test the following:
  • 3 different copy;
  • 2 placements (IG feed and Facebook News Feed);
  • 2 audiences (300k people segmented by interests and demographics and 1% lookalike from 20k people who have interacted with my IG page)
Planning on running those 12 ads in 12 different adsets with a $5 daily budget. Gonna set the conversion window for 7 days so it gathers more data, since I don't have a lot of traffic yet.

After 4 days, I'm gonna select the two ads with the lowest cost/result, duplicate the adsets and set a 30$ daily budget.

So what do you guys think about my planning so far? Is it about right? Any tips?

After that, things get a little cloudy for me. What do I do after I start getting 50+ InitiateCheckout activity per week? Do I edit the adset to optimize for InitiateCheckout? Do I create a new adset and run both InitiateCheckout and ViewContent together?

Thank you for your help!
 
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