Expert in a day

[AndrewNC]

If you could become an expert in one area related to business in one day, what would it be? This could range from SEO, learning HTML, Social Marketing, to how to start a publishing company.

For me, the topic would be website security to the point where I can protect my website from any type of security threat.

 

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[Kak]

Hmm... Customer Acquisition seems pretty important

 

[ChickenHawk]

Interesting question! Website security, I can see that, especially if you're dealing with financial transactions.

For me, it would be SEO, definitely. Unlike other things, I'm not sure I'd entrust it to anyone else. And if you have great SEO, you can get great traffic, which can earn you great money, which means you can outsource much of the other stuff if that's your preference.

I'll be interested to hear what others think.

 

[healthstatus]

How to write copy at a high level.

If you can write good copy, people will click on the ads you write, sign up for the newsletters you create, buy the products you tell them to buy. If you can't make lots of money with that skill you can't make money.

 

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[jaywolf]

If you could become an expert in one area related to business in one day, what would it be? This could range from SEO, learning HTML, Social Marketing, to how to start a publishing company.

I think that being an expert in driving traffic to your business/websites would be the most valuable skill. You can have THE BEST product, system or software out there, but if no one knows about it, you're going to get nowhere.

 

[DeletedUser2]

copywriting

 

[tincho1492]

copywriting

^ This. Read an article titled "Being a developer makes you valuable, being a marketer makes you dangerous". I'm switching skills and learning how to sell.

 

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[Brander]

Expert in one day? Sounds like "opportunity chasers" market copy.

How to become well known on a global scale (and in connection with a company) and how to leverage that in the business.
Study the best business self promoters out there, but you won't become an expert in one day, that's guaranteed. A good publicist goes a long way, the only problem is there aren't many good ones around.

How to write copy at a high level.

I would rather say - how to write, so it's interesting and makes every word count. Whenever we say "copy" a lot of people mean long-form. Compare short-form, tight and interesting sites that focus on PR and WOM and the ones that focus on long-form persuasion. Anyone can name at least 20 multi-billion and multi-tens-of-million dollar sites in the former, but not many can name any in the latter - maybe Agora Publishing, which only proves the rule.

The less you say to make a sale, the better salesman you are. The best salesman in the world doesn't utter a word - customer comes, persuaded by WOM, takes it off the shelf, pays, leaves and recommends you to his acquaintances and later comes back again and again to buy something else.

On a website it is impossible to not say anything and still get the sale (empty websites don't aspire confidence - have no idea why ), but strive to say as much in as little verbosity as possible.

Try hard to not be a tryhard.

 

[theBiz]

sales

 

[healthstatus]

Whenever we say "copy" people mean long-form.

That WE does not include me, copy is the written word used to generate an action (Copywriter | Define Copywriter at Dictionary.com), that is how I described it, that is what I meant.

 

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[Brander]

that is how I described it, that is what I meant.

Sure, but the intended audience of my post wasn't you or people like us, I was talking to the ones who lurk and when they hear "copy", they frequently think - bombastic long-form sales-letters. Personally I avoid the "copy" word because it has too much baggage, especially in the online world of scams and schemes. Writing used to be called - writing. Good, bad, persuasive or not.