Hi guys,
A few days ago I've found an experiment of a design and strategy firm that consisted on buying stocks of businesses that deliver great user experience.
"The UX Fund is an investment experiment inspired by Jeneanne Rae and the Design Council. We believe that companies that deliver a great user experience will see it reflected in their stock price.
The fund is comprised of 10 companies that we feel do great user experience. We invested $50,000 USD (about $5,000 in each company) on November 1, 2006. Shares must be held for 1 year."
Here are the details of the experiment: UX Fund | Teehan+Lax
What do you think?
A few days ago I've found an experiment of a design and strategy firm that consisted on buying stocks of businesses that deliver great user experience.
"The UX Fund is an investment experiment inspired by Jeneanne Rae and the Design Council. We believe that companies that deliver a great user experience will see it reflected in their stock price.
The fund is comprised of 10 companies that we feel do great user experience. We invested $50,000 USD (about $5,000 in each company) on November 1, 2006. Shares must be held for 1 year."
Here are the details of the experiment: UX Fund | Teehan+Lax
What do you think?
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