Initially i was going to wait until my business was a roaring success before i started this thread... but listening to Unscripted again where MJ talks about the forum being a resource to learn from others' losses as well as victories, i decided to start my progress thread right now, even though i have very little to show for my efforts so far.
I am working on getting my first ecommerce site off the ground.
Currently I have a website set up and am recovering from the ego bruising that resulted from my first FB ad campaign.
Lessons learned so far:
Next steps are:
Once my product page is optimised I will have another go at FB ads. I know that the first scene is getting people's attention, but viewers are scrolling down 1 second after the second scene starts. Lots to think about!!
Happy to share more information about any of the above if you are interested!
I am working on getting my first ecommerce site off the ground.
Currently I have a website set up and am recovering from the ego bruising that resulted from my first FB ad campaign.
Lessons learned so far:
- If you think (like i did) that choosing the right product is the only thing stopping you from making money in ecom, think again!
- Dont bother trying to take product photos yourself. There are professionals online that will do better than you can even imagine. Seriously, save yourself the embarassment
- GoDaddy are amazing at first but I am starting to loathe them. SSL certs cost an arm and a leg through them but are free on other providers eg HostGator! I'm looking to make the switch this week
- Writing good copy is harder than it looks. I thought my first crack at it came out well until i started reading about product page optimisation.. lots of work to do here!
- Getting your first ad published on FB is just the beginning.
Next steps are:
- moving from a com.au to a .com domain
- Re-write my product page to be more conversational and customer centric
- Re-do landing page to be more generic (currently it is focused on one product but i think it will be better to make it about the niche and why customers should choose my brand over others)
Once my product page is optimised I will have another go at FB ads. I know that the first scene is getting people's attention, but viewers are scrolling down 1 second after the second scene starts. Lots to think about!!
Happy to share more information about any of the above if you are interested!
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