Likwid24
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The bill permits e-mail marketers to send unsolicited commercial e-mail as long as it adheres to 3 basic types of compliance defined in the CAN-SPAM Act: unsubscribe, content and sending behavior compliance:
[edit] Unsubscribe compliance
A visible and operable unsubscribe mechanism is present in all emails.
Consumer opt-out requests are honored within 10 days.
Opt-out lists also known as Suppression lists are only used for compliance purposes.
[edit] Content compliance
Accurate from lines (including "friendly froms")
Relevant subject lines (relative to offer in body content and not deceptive)
A legitimate physical address of the publisher and/or advertiser is present.
A label is present if the content is adult.
[edit] Sending behavior compliance
A message cannot be sent through an open relay
A message cannot contain a false header
Content is exempt if it consists of[citation needed]:
religious messages;
political messages;[8]
content that broadly complies with the marketing mechanisms specified in the law; or
national security messages.
There are no restrictions against a company emailing its existing customers or anyone who has inquired about its products or services, even if these individuals have not given permission, as these messages are classified as "relationship" messages under CAN-SPAM.[9]
If a user opts out, a sender has ten days to cease sending and can only use that email address for compliance purposes. The legislation also prohibits the sale or other transfer of an e-mail address after an opt-out request. The law also requires that the unsubscribe mechanism must be able to process opt-out requests for at least 30 days after the transmission of the original message.[10]
Looks like it's legal if you follow the guidelines.
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