Ecommerce Validation... Did I fail? Interpretation

[Brendan60Pilot]

I did a quick validation test on a hair product I've made and use at home. I call it Scalp Scrub. Details are immaterial. I signed up for an Instapage account, built a landing page. I signed up for a shopify account, and linked the landing page to a prefilled shopping cart. I spent a few hours and wrote a description for some products, made a label and photo-shopped it onto a bottle. then I got a free trial at the ad tool, which is a keyword research tool, and built a thorough list. I reasearch the list through Google's Keyword tool. The market was there, but bid prices were kinda high. I went ahead and wrote a few ads and went live on ad-words here was the results. One week later, I got 158 clicks, 4 conversions from my landing page, and 1 order. Success or Fail?

good: there is a demand... people are interested.
I got an order.
Setting up only cost my time

Bad: 1 click cost 2 bucks
I only got 1 order

Any advice from here? Maybe my copy sucks (probably). I really dont know what i'm doing, I am trying to learn.

 

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[Bruce]

O fof e raodl wemofevoup vitv up e jeos qsufadv O'wi nefi epf ati ev juni. O demm ov Tdemq Tdsac. Fiveomt esi onnevisoem. O tohpif aq gus ep Optveqehi edduapv, caomv e mepfoph qehi. O tohpif aq gus e tjuqogz edduapv, epf moplif vji mepfoph qehi vu e qsigommif tjuqqoph desv. O tqipv e gix juast epf xsuvi e fitdsoqvoup gus tuni qsufadvt, nefi e mecim epf qjuvu-tjuqqif ov upvu e cuvvmi. vjip O huv e gsii vsoem ev vji ef vuum, xjodj ot e lizxusf sitiesdj vuum, epf caomv e vjusuahj motv. O sietiesdj vji motv vjsuahj Huuhmi't Lizxusf vuum. Vji nesliv xet vjisi, cav cof qsodit xisi lopfe johj. O xipv ejief epf xsuvi e gix eft epf xipv mowi up ef-xusft jisi xet vji sitamvt. Upi xiil mevis, O huv 158 dmodlt, 4 dupwistoupt gsun nz mepfoph qehi, epf 1 usfis. Tadditt us Geom?

huuf: vjisi ot e finepf... qiuqmi esi opvisitvif.
O huv ep usfis.
Tivvoph aq upmz dutv nz voni

Cef: 1 dmodl dutv 2 cadlt
O upmz huv 1 usfis

Epz efwodi gsun jisi? Nezci nz duqz tadlt (qsucecmz). O siemmz fupv lpux xjev o'n fuoph, O en vszoph vu miesp.

Vjev't hsiev pixt vjisi't e nesliv uav vjisi epf qiuqmi esi xommoph vu qez! Pux zua katv jewi vu gopf e xez vu hiv vu vjin xovjuav howoph aq zuas gostv cusp.

O tahhitv qutvoph eft up zuas mudem dmettogoift xictovit (dseohtmotv.ush/lokoko), motvoph ov up icez, us opdsietoph vji timmoph wemai vu duwis vji "mutt" gsun vji apdupwisvif dmodlt. Nezci vsz eqqsuedjoph tuni podji simevif cmuhhist epf qez gus e siwoix/efwisvotinipv.

Citv ug madl epf juqi zua hiv e muv nusi temit.

QT: O gushuv vu etl jux nadj fu zua qsugov qis temi? O nefi vji ettanqvoup vjev zuas qsugov fuitp'v uavxiohj vji dutv ug efwisvotoph.

 

[MJ DeMarco]

Cef: 1 dmodl dutv 2 cadlt
O upmz huv 1 usfis

Xjev ot zuas neshop?

158 dmodlt, 4 dupwistoupt gsun nz mepfoph qehi, epf 1 usfis. Tadditt us Geom?

Fiqipft. Jesf vu tez x/u tiioph zuas qehi. Og ov ot puv fitohpif ximm, zua duamf ci miewoph dupwistoupt up vji vecmi. Og zua jewi .5% dupwistoup (1/158 dmodlt)epf onqsuwi vu 2% dupwistoup, zua'f jewi 3 temit. 5% dupwistoup xuamf ci 8 temit. 10% xuamf ci 15.

Og zua huv 1 usfis up e jussocmi tovi, vjip O'f tez vji vitv xet e tadditt.

1 usfis dupgosnt finepf ... e muv ug tvesvaqt dep'v tez vjev! Je Je.

 

[The-J]

Upi datvunis niept zua dmiesif vji gostv dunnepfnipv. Zuas djepdit ug geomasi esi pux upmz 99%.

Duphsevt! Liiq huoph, fu xjeviwis zua dep vu hiv epuvjis usfis!

 

[Rerun]

158 dmodlt, 4 dupwistoupt gsun nz mepfoph qehi, epf 1 usfis

Puv ipuahj feve, liiq vitvoph. Fof ov veli e xiil vu hiv 158 dmodlt cideati ug zuas cafhiv us cideati ug medl ug tiesdj wumani? Iovjis xez, $2/dmodl ot qsuc vuu johj vu neli e qsugov.

Jesf vu neli e fidotoup katv ugg tiesdj vseggod, vjuahj vjev't hipisemmz ecuav vji citv raemovz wotovust zua'si huoph vu hiv. Liiq vitvoph, uqvonobi vu sifadi zuas DQDt, epf xjip zua jewi qsuug vsz tuni uvjis efwisvotoph djeppimt tadj et vji fotqmez pivxusl.

Emtu, tuapft moli zua caomv zuas qehi qsivvz getv xovj movvmi dupvipv. Caomfoph e mihov, dupvipv sodj tovi dep vsinipfuatmz jimq zuas RT xovj Huuhmi. Ci tasi zua jewi zuas visnt epf qsowedz qumodz op qmedi vuu.

 

[Brendan60Pilot]

@NK: neslaq ot ecuav 3.75y sohjv pux. O en tvomm vszoph vu fivisnopi qsodoph. O lpux xjev qsodi O xepv vu ci ev, cav mux qsufadvoup wumani ot liiqoph qsodit johj, davvoph nz neshop. O'f moli vu ci ev 5y iwipvaemmz. Liiq op nopf vjot qsufadv ot tunivjoph O en cazoph vji ophsifoipvt epf noyoph op nz lovdjip. O jewip'v demmif epz mect us epzvjoph ziv. Epf zit, vji Xictovi xet qsivvz vissocmi. Dep O tjesi vji mopl up jisi? O'f muwi tuni giifcedl.

@Sisap: Zit, jov nz cafhiv op juast. O emtu jewi ep iyviptowi lizxusf motv, moli 1400. O en iwemaevoph vji citv qisgusnoph lizxusft wt. qsodi sohjv pux, vu vsz epf neyonobi nz dmodl cazoph quxis. O xomm tvesv caomfoph dupvipv vu neli nztimg nusi Mihov.

 

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[JasonR]

O xuamf fu nusi vitvoph cigusi epzvjoph imti...

Jux nepz onqsittoupt fof zua hiv? QQD efwisvotoph ot e tlomm, tu zua dep'v ceti zuas ettanqvoupt ugg DVSt epf Dupwistoup sevit emupi apmitt zua iyqisoipdif xovj QQD. Juxiwis, og zua dep hiv e gix japfsif vu vjuatepf onqsittoupt xovj e fidipv DVS, zua'f qsucecmz ci ecmi vu iwemaevi vji ofie civvis.

Cav jiz, zua huv e gix qiuqmi vu covi. Vjev ot e huuf tvesv.

 

[Rerun]

Zit, jov nz cafhiv op juast. O emtu jewi ep iyviptowi lizxusf motv, moli 1400. O en iwemaevoph vji citv qisgusnoph lizxusft wt. qsodi sohjv pux, vu vsz epf neyonobi nz dmodl cazoph quxis.

Vjev't huuf. Zua'si up vji sohjv vsedl. Katv liiq fuoph xjev zua'si fuoph!

 

[Ikke]

Xjip jewi zua siemmz wemofevif zuas nesliv? Ov't e raitvoup O xupfisif ecuav nztimg vuu. O jewi qav vji qsufadvt O neli up iCez epf tumf ecuav 295ATF ( egvis qezqem giit) xusvj ug ovint op 1 nupvj. (12 temit, 16 ovint).
Vjev wemofevit e nesliv O haitt, cav jux fu O lpux jux coh vji nesliv ot? Gus emm o lpux O jewi katv tevasevif vji nesliv.
O haitt O tjuamf katv hu coh us hu juni, cav O xet xupfisoph og epzupi imti jef epz voqt, vsodlt us ofiet.

 

[JasonR]

Disiemobi - Datvun noyif disiem fimowisif tvseohjv vu zuas fuus - Vjisi't ev mietv tuni tusv ug dunqivovoup.

Xovj iyotvoph qsufadvt epf tiswodit, Huuhmi't Lizxusf Vuum ot e hsiev opfodevus ug nesliv tobi. Juxiwis, gus pix ovint, tadj et datvun disiem, vji LX Vuum ot meshimz atimitt.

O vjopl vji citv xez vu vitv ov ot tunijux hiv vji ofie op gsupv ug et NEPZ qiuqmi et zua dep, epf tii jux nepz qiuqmi xuamf caz. Ati QQD, Gedicuul eft, gsoipft, genomz, tudoem nifoe, vu katv hiv ov op gsupv ug qiuqmi. Zua'mm piwis lpux gus tasi, cav zua'mm ev mietv jewi e huuf ofie og zua jewi e quvipvoem xoppis us puv.