Hello everyone! How you doing? So, I'm putting out a lot of ideas and i'm trying to get the most out from them. Basically i see that a lot of people, especially girls and boys here in Italy who have a classic 9-5 job, they 're not earning a lot to dress like they would, since everyone, almost, like to dress with big brands on their shirts because we love brands. everyone of us like brands, it only depends on what we recognize ourselves with the values of the brand itself, regardless of what they are ( Nike, adidas, Gucci, dior ecc...) and I'm thinking about open an e-commerce where you can rent your favourite clothes (only brands like Gucci, since im in italy a lot of people like it, Louis Vuitton ecc...) by paying a subscription plan. A simple pair of Gucci's shoes cost something like 500/600€, and with this plan you can pay 30€ (for instance) and have 2 PRODUCTS that every three months ( a lot of details have to be discussed) you can change. Maybe in your country already exist something like this, but here online i found only a couple of shops that have this form of renting clothes and they're only for wedding, if this idea could have a good execution our target could be everyone who like to dress like he really wants with a lot of luxury brands that he can't afford, and we can serve them to have what they want and earning money every month with the same products. let me know what you think, it's really important to me to learn a lot from you experienced guys!
I have seen a couple of these sort of businesses work here in the U.S. but they were for wedding dresses, ball gowns, and other extremely expensive clothing items ($3,000-30,000 range) for special occasions.
I'm not so sure you want to bother with a $300 Gucci T-Shirt.
The nice thing about the internet is that you don't have to be confined to your local market -- you can sell to anyone.
If you want a successful business I can offer two bits of advice:
1. Don't sell to broke people
2. Don't sell to broke people
(I'm being silly, but serious)
You have SO many resources in Italy for high-end clothing. You could easily private label from the same factories that make these high-end brands and sell your own brand (or just sell theirs).