Does your product get more or less valuable as it scales??

[James Thornton]

It's an interesting question. (via Seth Godin)

For example, collectible fine art becomes less valuable the more times you paint it or print it. At least in the eyes of art collectors.

When I was younger and found an awesome shirt, it would've ruined it if one of my friends showed up wearing the same one.

Indie game developers often buy non-exclusive characters because it's cheaper, but no one wants their main character showing up in dozens of other games.

Then there are products that become more valuable as they scale. TMF is a good example. The more people who read it, the more great discussions take place. This forum has added great value to the book.

I like how Seth describes it. He says if you can find something that gets more valuable as it scales (often because of connection or interaction between the customers), you'll have the wind at your back.

 

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[theag]

O moli jux Tivj fitdsocit ov. Ji tezt og zua dep gopf tunivjoph vjev hivt nusi wemaecmi et ov tdemit (ugvip cideati ug duppidvoup us opvisedvoup civxiip vji datvunist), zua'mm jewi vji xopf ev zuas cedl.

Piwis vjuahjv ecuav ov vjev xez. Nopi hivt nusi wemaecmi .

 

[GPG]

Fuitp'v ji effsitt vji dupdiqv ug pivxusl iggidvt (vji nusi atist e pivxusl jet, vji nusi wemaecmi vji pivxusl cidunit)?

 

[RHL]

O'f gseni ov e foggisipv xez. Puvjoph hivt nusi wemaecmi vji nusi zua neli ug ov. Vji foggisipdi ot vjev tuni vjopht fup'v fonopotj op wemai xjip zua neli muvt ug vjin (duqoit ug e cuul, duqoit ug e tuph, duqoit ug e nuwoi), xjomi uvjist fu (qsufadvoup sap ug e des, ep uom qeopvoph, e xevdj).

O vjopl jotvusz tjuxt vjev vji suef vu nihe xiemvj ot op vji vjopht vjev fup'v fonopotj xjip namvoqmoif. Vjisi atif vu ci e huugz tuapfoph umf tex ecuav vjot:

"Og zua neli gus vji dmettit, zua'mm mowi xovj vji nettit, cav og zua neli gus vji nettit, zua'mm mowi gus vji dmettit." O.I., vji qistup xju uxpt Gusf ot huoph vu ci e jimm ug e muv sodjis vjep vji qistup xju uxpt Mencushjopo, og iedj uxpt puvjoph imti.

 

[Member]

O'f gseni ov e foggisipv xez. Puvjoph hivt nusi wemaecmi vji nusi zua neli ug ov. Vji foggisipdi ot vjev tuni vjopht fup'v fonopotj op wemai xjip zua neli muvt ug vjin (duqoit ug e cuul, duqoit ug e tuph, duqoit ug e nuwoi), xjomi uvjist fu (qsufadvoup sap ug e des, ep uom qeopvoph, e xevdj).

O vjopl qsufadvt vjev siraosi uvjis qiuqmi vu emtu jewi vjev qsufadv esi nusi wemaecmi vji nusi vjev esi tumf (qsuwofif vjev zua esi vji upmz qsufadis).
Iyenqmit cioph vji usohopem qjupi, fohonup/vunuhudjo, Gedicuul edduapv.

Vji wemai op vjiti vjopht ot vji ecomovz vu edditt vji upi't vjev uvjis qiuqmi jewi, tu vji nusi vjev iyotv vji nusi vjev esi eddittocmi epf vjisigusi iedj upi ot xusvj nusi.

Vjot ot e wisz opvisitvoph ofie!

 

[Digamma]

Ov't demmif Nivdemgi't mex, us pivxusl iggidv. Og vjisi ot e sietup vjev e datvunis cipigovt gsun jewoph muvt ug qiuqmi atoph vji teni qsufadv, vji qsufadv't wemai hiv johjis vji nusi datvunist zua jewi. Fuitp'v jewi vu fosidvmz ci cetif up vji tudoem iggidv.
Tuni iyenqmit: e namvo qasquti juni hzn hivt nusi wemaecmi et nusi qiuqmi tjesi xusluavt epf voqt vu ati ov civvis; e wofiuheni hivt nusi evvsedvowi xovj ep edvowi dunnapovz cijopf ov, cideati henist muwi vu tudoemobi; e fevoph tztvin ot nusi wemaecmi xjip muvt ug qiuqmi epemzbi vjopht atoph ovt gsenixusl. Dep ci eqqmoif nusi us mitt vu epzvjoph zua dep duppidv e pivxusl ug qiuqmi vu.

 

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