Hello all,
I'm sure this has been addressed before but I could not seem to find any threads answering my specific question(s). MJ preaches that successful businesses need to improve upon what is already available in the eyes of the consumer, thus delivering more value. For example, if I want to start a company that manufactures watches, my watches need to address notable complaints that other company's watches receive. Somewhere, somehow, value needs to be skewed, putting my hypothetical watch company ahead of the competition.
My overarching question is: Is this always true?
All around me, I see companies that seem to sell products delivering marginal value when compared to one another. Nobody seems to be doing anything outside of the box or unique, yet they still manage to be successful. Mind you, they are still selling quality products with good branding. Why is this? Under what circumstances is it okay to just say screw it and create something valuable that people want without trying to be overly novel?
The first examples that come to mind are small, eCommerce-based clothing brands but instances like this can be found in just about any industry. Do you have to skew value and create a unique value proposition, or come up with something game-changing for your industry? Or can you just open up a store with good products that people want/need, good customer service, etc. and get to work promoting it?
Also, assuming a value skew is a must, how many competitors are you trying "out-value" before you can compete? It seems that in most of the instances I see in which people find a way to skew the value of a product, they are basing their skew off of specific products they have seen from competitors and not necessarily every variation of that product ever brought to market.
It just seems like there has been so much emphasis put on the process of shopping around for unique solutions to problems or products which can be improved to further address problems right from the get go, resulting in substantial "analysis paralysis" (at least for me). But for many businesses it almost seems as though the value skew is happening on the back end, or at least to a fairly small extent on the front end. I could be completely wrong about this but here's an example: A guy decides he wants to start a boot store because he thinks he can provide a better customer experience than the place where he buys his boots. So, he opens one up and then identifies other areas where his competition can improve to create more value for customers such as a money-back gaurantee or nicer materials. He doesn't start the company by asking himself "What problems do people have with boots and how can I invent a revolutionary new boot that will fix it?" You look around all day for problems like that and try to brainstorm viable solutions, and many people do it (Elon Musk, etc.) But it seems to me that many businesses are started just by people who get an idea for what sort of business they want to open, and then improve upon what their competitors are doing. Is this just me?
Maybe I'm missing something here and I need to do some re-reading. Maybe I'm just way overthinking this? I am still learning.
Thanks!
I'm sure this has been addressed before but I could not seem to find any threads answering my specific question(s). MJ preaches that successful businesses need to improve upon what is already available in the eyes of the consumer, thus delivering more value. For example, if I want to start a company that manufactures watches, my watches need to address notable complaints that other company's watches receive. Somewhere, somehow, value needs to be skewed, putting my hypothetical watch company ahead of the competition.
My overarching question is: Is this always true?
All around me, I see companies that seem to sell products delivering marginal value when compared to one another. Nobody seems to be doing anything outside of the box or unique, yet they still manage to be successful. Mind you, they are still selling quality products with good branding. Why is this? Under what circumstances is it okay to just say screw it and create something valuable that people want without trying to be overly novel?
The first examples that come to mind are small, eCommerce-based clothing brands but instances like this can be found in just about any industry. Do you have to skew value and create a unique value proposition, or come up with something game-changing for your industry? Or can you just open up a store with good products that people want/need, good customer service, etc. and get to work promoting it?
Also, assuming a value skew is a must, how many competitors are you trying "out-value" before you can compete? It seems that in most of the instances I see in which people find a way to skew the value of a product, they are basing their skew off of specific products they have seen from competitors and not necessarily every variation of that product ever brought to market.
It just seems like there has been so much emphasis put on the process of shopping around for unique solutions to problems or products which can be improved to further address problems right from the get go, resulting in substantial "analysis paralysis" (at least for me). But for many businesses it almost seems as though the value skew is happening on the back end, or at least to a fairly small extent on the front end. I could be completely wrong about this but here's an example: A guy decides he wants to start a boot store because he thinks he can provide a better customer experience than the place where he buys his boots. So, he opens one up and then identifies other areas where his competition can improve to create more value for customers such as a money-back gaurantee or nicer materials. He doesn't start the company by asking himself "What problems do people have with boots and how can I invent a revolutionary new boot that will fix it?" You look around all day for problems like that and try to brainstorm viable solutions, and many people do it (Elon Musk, etc.) But it seems to me that many businesses are started just by people who get an idea for what sort of business they want to open, and then improve upon what their competitors are doing. Is this just me?
Maybe I'm missing something here and I need to do some re-reading. Maybe I'm just way overthinking this? I am still learning.
Thanks!
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