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Does Anyone Use Facebook Ads??

Marketing, social media, advertising

Alan LT

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Okay, today I started an ad on Facebook and I've gotten 0 reach.
The statistic said my daily reach should've been 22,000.
So what the hell...
I had about 6 different ads with a $10/day budget (I know it's low), so I narrow it 2 ads in the set thinking it will change.
Nothing has happen yet.

Does anyone know what I'm doing wrong?

I would appreciate any tips when dealing with advertising as well.




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Jean-Pierre

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Could be a delay in reporting as Kevin mentioned.
Also, in my experience, the actual daily reach is far less than the estimated reach.
 

Alan LT

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This bidding is too competitive...going 10x the recommended range lmao
 

Boo Blizzi

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Where else could I advertise?

It really depends on what you are promoting.
If its B2B and you care about ROI, then you may want to try Bing. Otherwise if you have the budget use LinkedIn or Google.
If you are selling B2C and you have demographic information about who your customers are, then FB is your best bet and you need to figure out what you are doing wrong.
Starting out... use sidebar ads and bid $1/click with a daily budget of about $10-20 per campaign.
Do at least 2 campaigns with different ads (pictures and headlines), but I like to start off with 3.
Copy the same ad 3x in the ad set for each campaign and when one starts getting traction, kill the others. (FB has been doing this weird thing for years where if you have only 1 ad in the camp sometimes if doesn't get any impressions)

Hope that helps
 

Boo Blizzi

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Here's an example of 3 ads all launched at the same time, but only one getting traction. To get lower cpc's I narrow my age range, and that also makes my ctr higher. Once you get a decent cpc, FB will show your ads all the time becaue they can make more money off you than they can off your comp.
 
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Alan LT

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Here's an example of 3 ads all launched at the same time, but only one getting traction. To get lower cpc's I narrow my age range, and that also makes my ctr higher. Once you get a decent cpc, FB will show your ads all the time becaue they can make more money off you than they can off your comp.
Wow that's super helpful.
I decided to go with Google, but I'll go back to Facebook when I don't have such a low budget.
 

Boo Blizzi

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Wow that's super helpful.
I decided to go with Google, but I'll go back to Facebook when I don't have such a low budget.

In my experience, Google is way more expensive, but to get low cpc's, make sure you create adgroups with tightly grouped keywords (usually no more than 5) using exact match targeting. Or if you have the budget broad match modified that using keyword +like +this
 

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