Divergent Thinking

[mikecarlooch]

Recently I came across a strategy called divergent thinking and I'm wondering if this is something that you guys use to come up with ideas for your business? if so, what's your strategy?

 

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[Kevin88660]

Explain more?

 

[Guyfieri5]

I can certainly see how divergent thinking can be used in this process. Looking at say a spatula, and coming up with alternative purposes for it could lead to some valuable ideas. But as Kevin said above, more detail would be good here.

 

[p0stscript]

I first came across divergent thinking in the book A More Beautiful Question by Warren Berger who writes "What we know about divergent thinking is that it mostly happens in the more creative right hemisphere of the brain; that it taps into imagination and often triggers random association of ideas (which is a primary source of creativity); and that it can be intellectually stimulating and rewarding."
In the book he talks about the neurologist and author Ken Heilman, a leading expert on the brain's creative activity, and the significant neurological study of divergent thinking—the mental process of trying to come up with alternative ideas. Noting, “Since divergent thinking is about saying, ‘Hey, what if I think differently about this?’ it’s actually a form of asking questions.”
I have used this approach, and the above question in wide range of activities, and I find that whilst divergent thinking opens up new possibilities I soon move to convergent thinking to focus more and get to the crux of the matter.

 

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[Guyfieri5]

I first came across divergent thinking in the book A More Beautiful Question by Warren Berger who writes "What we know about divergent thinking is that it mostly happens in the more creative right hemisphere of the brain; that it taps into imagination and often triggers random association of ideas (which is a primary source of creativity); and that it can be intellectually stimulating and rewarding."
In the book he talks about the neurologist and author Ken Heilman, a leading expert on the brain's creative activity, and the significant neurological study of divergent thinking—the mental process of trying to come up with alternative ideas. Noting, “Since divergent thinking is about saying, ‘Hey, what if I think differently about this?’ it’s actually a form of asking questions.”
I have used this approach, and the above question in wide range of activities, and I find that whilst divergent thinking opens up new possibilities I soon move to convergent thinking to focus more and get to the crux of the matter.

Thank you for the explanation. Interesting process, I will have to check out the book.