customer development research

[Toddsqui]

So I have a hunch about a certain software product that people would like, similar to Evernote.

I would like to find out about the interests of people who like Evernote, on FB or LinkedIN. I tried using graph analysis on Facebook, but I only got the people in my own social network.

Any ideas on where I can go to find out about the interests of people who like Evernote? Also, where can I speak to representatives of this demographic?

Any information would be much appreciated.

Thanks so much,

T

 

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[JDM]

My first thought would be facebook ads targeting people that like Evernote. This ad would lead to a survey page. It might be hard to get them a carrot to actually complete the survey though.