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Your conversion rate is relative, but at 68 clicks it's nowhere near enough data for to be statistically significant.
Your price is way too low to run adwords, unless you have some sort of funnel or are upselling.
All you should be concerned about right now, throw at all the other data, does EPC > CPC? Is Earnings Per Click greater than Cost Per Click.
I have a feeling you need to rework your offer before you should run traffic.
You need to be able to pay $20-30 per CUSTOMER on Adwords - in order to effectively scale and have a profitable business. This is true for most markets - adwords isn't cheap but it sure can be lucrative.
That's spot on
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