Time for me to get some tough love.
Quick background: I've been a self-published author for the past 3 years and have published six of my own books in that time. Not having the money to hire a publishing company, I built my own publishing business, taught myself about the industry, and took on the marketing and sales of my books through this business. I built my Internet bookstore two years ago and have implemented one e-commerce strategy at a time to get to where I am today. Traffic is fine, but conversions are low. I can now better define my market than when I started and I've edited my copy many times. I'm currently developing a follow-up marketing strategy, but there are things my eyes are not seeing.
As a 2nd pair of eyes, what can you see that I can't?
Thank you all in advance.
Quick background: I've been a self-published author for the past 3 years and have published six of my own books in that time. Not having the money to hire a publishing company, I built my own publishing business, taught myself about the industry, and took on the marketing and sales of my books through this business. I built my Internet bookstore two years ago and have implemented one e-commerce strategy at a time to get to where I am today. Traffic is fine, but conversions are low. I can now better define my market than when I started and I've edited my copy many times. I'm currently developing a follow-up marketing strategy, but there are things my eyes are not seeing.
As a 2nd pair of eyes, what can you see that I can't?
Thank you all in advance.
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