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Considering Starting a Podcast? Begin With the END in Mind

Discussion in 'Advertising, Marketing, Social Media' started by krueger75, May 11, 2013.


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  1. krueger75

    krueger75 New Contributor

    Likes Received:
    Jul 31, 2012
    Rep Bank:
    Podcasting is without a doubt one of the most effective methods of quickly growing your audience, connecting with your fans and transforming them into customers. It's also incredible for rapidly expanding your market authority, networking with the top dogs of your industry and generating massive leads for your business.

    Why then do so many podcasters start without a strategy?

    It's like starting a travel blog. Unless you've got new information, incredibly entertainment value or something special to offer (your mom's opinion doesn't count), you're simply gonna to get lost in the crowd and never see the results you're looking for.

    Currently there are some killer resources out there designed to help you start a podcast, here are my top picks:

    Pat Flynn's Podcast Tutorial
    Dan Norris' Beginner's Guide

    These are excellent resources on the technical how-to's of launching a podcast.

    When it comes to building a podcast to achieve specific outcomes for your business... now what?

    I want to gauge interest in strategic blue-prints and step-by-step instructions for the most effective podcast formats.

    As the owner of a podcast production agency, I've planned, created, launched and studied podcasts in various industries and have a deep understanding of what works for specific desired outcomes.

    Want audience growth? How about exploding your authority in your niche? Maybe lead generation? Wanna pick the brains of the top dogs in your industry (for free)? Or even customer development? Each have a very specific format of podcast structure, timing, show notes and website integration among many other variables that are incredibly effective for producing the results you're looking for.

    Essentially, I'm considering mapping out the systems I use to create killer podcasts for my clients and offer it to the public on the cheap. Sound like something you're interested in? Comment with your thoughts below.