That's the stupidest thing I've ever heard in my life.
Facebook was restricted towards college kids before they opened up to the entire world. When I joined it was required to have a college .edu email to sign up. Niche. P&G made soap and candles for the military. Niche.
Always start solving the needs for a smaller particular group of people with a particular group of needs... and then grow, expand, and adapt to let everybody else in.
It's not "limiting yourself" to use a strategy in which you succeed.
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Goodluck with that? :smilielol:
ZDS had added targeting a smaller fraction for exclusivity with the goal of the whole market. That's not targeting, designing, and producing for a super sub-niche.
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