I thought this was an interesting display of why the commandment of control is so important. With one decision, Pinterest smashed some of the biggest affiliates relying on Pinterest. BLAM.
"Pinterest warned select “power pinners” this evening that it will now “automatically remove all affiliate links, redirects and trackers on Pins.” According to an email forwarded to VentureBeat, Pinterest began removing these links today, and specifically targeted links from popular affiliate networks RewardStyle and Hello Society. This is not the first time Pinterest has banned affiliate networks, but the company has never issued a total ban.
These announcements arrive at a curious time.
Pinterest’s plan to turn its millions of users into currency has made headlines lately. In recent months, Pinterest has pitched Promoted Pins, an ad offering that followed its own affiliate link experiment. Then Pinterest announced a deal with Apple, potentially paving the way for app install ads. Hours later, news broke that Pinterest could launch its own buy button in partnership with Stripe.
Pinterest clearly aims to monetize its network, and no matter how it plans to turn a buck, a pool of power users dependent on affiliates could get in the way. It’s noteworthy that Pinterest appears determined to handle the situation delicately.
In an email breaking the news to select users, Pinterest insisted that “if you’ve participated in either of these affiliate networks, all your past Pins will show up normally and still be clickable.” No pins will be deleted, Pinterest claims, but the tracking links attached to them will be stripped.
In other words: don’t panic, but we just killed your affiliate paycheck."
Read more at:
http://venturebeat.com/2015/02/12/p...s-asks-power-users-to-monetize-in-other-ways/
"Pinterest warned select “power pinners” this evening that it will now “automatically remove all affiliate links, redirects and trackers on Pins.” According to an email forwarded to VentureBeat, Pinterest began removing these links today, and specifically targeted links from popular affiliate networks RewardStyle and Hello Society. This is not the first time Pinterest has banned affiliate networks, but the company has never issued a total ban.
These announcements arrive at a curious time.
Pinterest’s plan to turn its millions of users into currency has made headlines lately. In recent months, Pinterest has pitched Promoted Pins, an ad offering that followed its own affiliate link experiment. Then Pinterest announced a deal with Apple, potentially paving the way for app install ads. Hours later, news broke that Pinterest could launch its own buy button in partnership with Stripe.
Pinterest clearly aims to monetize its network, and no matter how it plans to turn a buck, a pool of power users dependent on affiliates could get in the way. It’s noteworthy that Pinterest appears determined to handle the situation delicately.
In an email breaking the news to select users, Pinterest insisted that “if you’ve participated in either of these affiliate networks, all your past Pins will show up normally and still be clickable.” No pins will be deleted, Pinterest claims, but the tracking links attached to them will be stripped.
In other words: don’t panic, but we just killed your affiliate paycheck."
Read more at:
http://venturebeat.com/2015/02/12/p...s-asks-power-users-to-monetize-in-other-ways/
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