The holiday season.
The best time of the year.
Although, even the best time of the year has it's downsides.
Christmas shopping.
Nearly everyone dreads it, including myself...until I realized it's perfect practice for some fastlane work.
Example: Thinking about what to buy my brother.
I could get him a gift card...but he'll probably get a bunch from other people. He doesn't need it.
I could get him clothes...but I know he has a closet full already. He doesn't need it.
I know he loves brewing his own beer.
I could get him a home brewing kit...but he already has one. He doesn't need it.
What could I get to provide value to him? What will he actually want.
My next thought: Personalized labels for his beer bottles and personalized bottle caps.
This is a product that he doesn't have yet but that will provide a much better experience for him and his hobby. It stands out from the crowd and hits a niche that he enjoys.
Know your audience. Ask the right questions. Find your product.
Happy Holidays everyone!
The best time of the year.
Although, even the best time of the year has it's downsides.
Christmas shopping.
Nearly everyone dreads it, including myself...until I realized it's perfect practice for some fastlane work.
Example: Thinking about what to buy my brother.
I could get him a gift card...but he'll probably get a bunch from other people. He doesn't need it.
I could get him clothes...but I know he has a closet full already. He doesn't need it.
I know he loves brewing his own beer.
I could get him a home brewing kit...but he already has one. He doesn't need it.
What could I get to provide value to him? What will he actually want.
My next thought: Personalized labels for his beer bottles and personalized bottle caps.
This is a product that he doesn't have yet but that will provide a much better experience for him and his hobby. It stands out from the crowd and hits a niche that he enjoys.
Know your audience. Ask the right questions. Find your product.
Happy Holidays everyone!
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