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To help people get into the right mindset, let's play a game where each of us pick out a company or website, explain what problem or need this company or website solves, and who their target audience/market is.
I'll start:
While watching tv today, an ad came on and I noticed something. The tv ad was about a website called Christian Mingle, a dating website for Christians. What I imagine they noticed is that many dating sites out there were too general in nature. That the person you spent time dating may or may not believe in the same things you believe in. And that many were wasting time with people who not only did not believe in Christianity, but had no intention of ever raising Christian children. So, the target market are single Christians who are looking to marry their fellow Christian and raise a Christian family with.
Now, it's your turn. To give an example, can anyone spot the need Facebook solves, and who is their target audience (or who initially was their target audience)?
I'll start:
While watching tv today, an ad came on and I noticed something. The tv ad was about a website called Christian Mingle, a dating website for Christians. What I imagine they noticed is that many dating sites out there were too general in nature. That the person you spent time dating may or may not believe in the same things you believe in. And that many were wasting time with people who not only did not believe in Christianity, but had no intention of ever raising Christian children. So, the target market are single Christians who are looking to marry their fellow Christian and raise a Christian family with.
Now, it's your turn. To give an example, can anyone spot the need Facebook solves, and who is their target audience (or who initially was their target audience)?
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