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Well I read this book and found it to be really cool, I got it from the library, but it will definitely be a buy for me. It talks about Buzzmarketing, and how this form of marketing is most likely the wave of the future. Essentially, conventional marketing is losing its influence because of a few reasons:
1) Innumerable products thus causing people to be bombarded everyday with advertising and marketing, which has caused mostp eople to start learning to tune out the marketing.
2) People can mute commercials out or skip them altogether with the new cable services and so forth.
3) People more skeptical of marketing.
And some other reasons I am forgetting.
Anyways, so the book talks about generating "buzz," like word-of-mouth for your product and so forth. It gives many examples and also gives many other tips. Definitely recommend it!
1) Innumerable products thus causing people to be bombarded everyday with advertising and marketing, which has caused mostp eople to start learning to tune out the marketing.
2) People can mute commercials out or skip them altogether with the new cable services and so forth.
3) People more skeptical of marketing.
And some other reasons I am forgetting.
Anyways, so the book talks about generating "buzz," like word-of-mouth for your product and so forth. It gives many examples and also gives many other tips. Definitely recommend it!
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