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Hi all,
Been reading this section for months now - first time poster here though :smx19:
I'm planning the launch of a new service here in New Zealand, and with this being my first serious business venture, I want to read up on business launch strategy. Mainly the answers to the questions "do I start locally, then move national - or go national from day one" and what appropriate launch strategies are in regards to marketing.
So I turn you Fastlane to recommend some books. So far I have on order (from the library), but im sure fastlaners can recommend some other books covering the business launch process
Regards,
Matt
Been reading this section for months now - first time poster here though :smx19:
I'm planning the launch of a new service here in New Zealand, and with this being my first serious business venture, I want to read up on business launch strategy. Mainly the answers to the questions "do I start locally, then move national - or go national from day one" and what appropriate launch strategies are in regards to marketing.
So I turn you Fastlane to recommend some books. So far I have on order (from the library), but im sure fastlaners can recommend some other books covering the business launch process
- Entrepreneur's toolkit : tools and techniques to launch and grow your new business [Richard Luecke]
- Will it fly? : how to know if your new business idea has wings-- before you take the leap [Thomas K. McKnight]
- Franchising and licensing agreements [Keith Berman, Paul Sumpter]
Regards,
Matt
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