You can't guarantee sales and you should not be promising that you will otherwise you will never get paid if you don't generate any.
As a business owner I take risk. But it is mitigated risk. (Remember this bit. Write it down)
Your job is to roughly:
A) Get me to think about how useful an image only Website really is compared with what a Direct Response Website can do for me. (Or any service/product)
B) Explain why you are the person to do this.
C) Make me an offer that makes it as close to a no brainer as possible when it comes to my perceived value for money.
Assume A has been achieved. ie We are still talking. I have agreed to the premise.
B) A top notch copywriter/design duo with a 20 year history in my xyz industry with abc results mitigates my risk much more than my neighbours 16 year old son who is just starting out.
However
C1) I am a local Fish & Chip Shop with a gross turnover of £100,000 a year and although the top notch duo is the better bet in experience, they charge £2500 a month which is not worth it. The 16 year old is worth the risk to me at his level of experience and price point of £250 a month so I go with him.
C2) I am a National Pub Restaurant Chain that does £10 million a year and the top notch duo package is now the no brainer.
Does that help you at all with where you are at your stage? Be sensible in who you call, what you offer them and what you charge.
They will work out if the risk is mitigated enough for them to take a punt. No need for you to guarantee anything. Newspapers don't guarantee sales to Advertisers do they?
Dan
As a business owner I take risk. But it is mitigated risk. (Remember this bit. Write it down)
Your job is to roughly:
A) Get me to think about how useful an image only Website really is compared with what a Direct Response Website can do for me. (Or any service/product)
B) Explain why you are the person to do this.
C) Make me an offer that makes it as close to a no brainer as possible when it comes to my perceived value for money.
Assume A has been achieved. ie We are still talking. I have agreed to the premise.
B) A top notch copywriter/design duo with a 20 year history in my xyz industry with abc results mitigates my risk much more than my neighbours 16 year old son who is just starting out.
However
C1) I am a local Fish & Chip Shop with a gross turnover of £100,000 a year and although the top notch duo is the better bet in experience, they charge £2500 a month which is not worth it. The 16 year old is worth the risk to me at his level of experience and price point of £250 a month so I go with him.
C2) I am a National Pub Restaurant Chain that does £10 million a year and the top notch duo package is now the no brainer.
Does that help you at all with where you are at your stage? Be sensible in who you call, what you offer them and what you charge.
They will work out if the risk is mitigated enough for them to take a punt. No need for you to guarantee anything. Newspapers don't guarantee sales to Advertisers do they?
Dan
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.
Last edited: