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- Mar 11, 2019
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I have read on this forum that websites should be solely built to drive sales. Also, that when cold-calling/cold-emailing potential clients, you should tell them their sales will increase.
How do you know for sure their sales will increase? How do you point an entire website towards sales?
Does anyone have advice, or a book to read, or a course to take to learn this? It seems like it would be an extremely valuable thing to learn.
I've read some of the psychology behind this from Robert Cialdini's book Influence.
How do you know for sure their sales will increase? How do you point an entire website towards sales?
Does anyone have advice, or a book to read, or a course to take to learn this? It seems like it would be an extremely valuable thing to learn.
I've read some of the psychology behind this from Robert Cialdini's book Influence.
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