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Building software as a service company and guessing each step

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zander1983

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Not sure if this is the best sub-forum for this. Let me know if not and I'll move it...

Anyway, 6 years ago I became interested in a really really niche area of medical software (the area is called flow cytometry) after a doctor friend said they were frustrated with the current software options, which were all heavy desktop applications meaning he had to go back into the lab every time (the software allowed him to analyse patients blood data). So I spent 2 years creating software that was cloud based and worked on any device and released it about 3.5 years ago. Over the years about 4,000 users have registered from about 2,000 Institutes, mainly Universities (users in all 10 of the top 10 Universities in the world) but also some laboratories that do blood tests. The software is free to use but user can upgrade if they want to use it for larger datasets - worryingly only 2 ever have.

Last year I started following John Somnez and recently read Unscripted and it's given me a huge motivation to create a successful business (Im a software engineer but always hated having to trade my time for money - it wasn't until Unscripted articulated it that it hit home).

So I sent out a mass email to my users - I'd ignored the project for 2 years - and interviewed about 20. All said there is a need for the software - its a competitive market but the ease of use and being cloud-based (though there is one other competitor also the same) - means users like it. All said they would pay a certain amount for it. I've come up with a subscription model based on Grammarly (as most of my users are Uni researchers), so €29 a month or €270 per year for an organisation (like Uni or Lab). One of the users I interviewed really impressed me, so he has come onboard and I've given him 10% equity. 2 other users in Germany really liked the app so they have agreed to be advisors.

Next, I emailed the local University. There is an elderly lecturer there who is one of the most well known in Europe in this niche area. He likes my project and we discussed future direction - we want to use big data and AI and write algorithms to automate the analysis of these files so that, for example, it could automatically diagnose a blood related disease. There is one other competitor doing something similar. The lecturer has agreed to be an advisor - though worryingly he is an advisor to a large competitor. He assures me he will be discrete.

Next thing is I hired 2 software engineers - I am working full-time as a software engineer and have share options which mature in 1.5 years so there's no way I can quit. I earn €425 per day as a contractor, so I pay €27 per day to a software engineer in India and €41 per day to a software engineer in Brazil.

I was offered some private funding but turned it down as it came on the condition I quit my current job.

I have applied for some government grants but that process is very slow.

Some obstacles: competitors (e.g. Beckman Coulter and Becton Dickinson) are billion dollar companies, the area - flow cytometry - may be too niche and small, only 2 users ever upgraded (though in interviews all 20 users said they would pay if I made improvements - my software as it is is very slow to use), lecturer advisor also works with a competitor.

Advantages: a lot of data collected for 3.5 years which can be used to build AI algorithms. Really niche area with a unique skillset required. Good team assembled.

My current plan is have the software engineers build a better version - all users complained my softwares performance is dreadful - and this should be ready in 3 months. Release it - probably with a much limited free tier forcing people to go to premium (€29). After this, with some money coming in, hire another engineer and beginning working on AI based automated analysis.

I'm writing this not with a specific problem but with the hope of receiving general advice throughout this process as I've never done this before and I dont really know what Im doing, Im just doing what I think is right each day to advance the project. If any glaring mistakes are jumping out at anyone, let me know. If anyone wants to keep an eye on this project and give me advice throughout the process, I'd love that.

Thanks
 
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O vjopl ov't e huuf qsukidv epf zua esi up vji sohjv vsedl

Jux fof zua duni aq xovj vji tactdsoqvoup qsodoph?
Fu zua jewi epz siwipai ev vji nunipv us zua esi qezoph vji neopvipepdi/jutvoph epf uvjis dutvt ug zuas uxp qudliv?

Duptofisoph vji giifcedl sidiowif zua nohjv ci ecmi vu iyqepf zuas atis ceti xovj tuni neslivoph updi zua jewi ep onqsuwif wistoup
 
O vjopl ov't e huuf qsukidv epf zua esi up vji sohjv vsedl

Jux fof zua duni aq xovj vji tactdsoqvoup qsodoph?
Fu zua jewi epz siwipai ev vji nunipv us zua esi qezoph vji neopvipepdi/jutvoph epf uvjis dutvt ug zuas uxp qudliv?

Duptofisoph vji giifcedl sidiowif zua nohjv ci ecmi vu iyqepf zuas atis ceti xovj tuni neslivoph updi zua jewi ep onqsuwif wistoup

Vjeplt gus giifcedl. O muulif ev nz atis ceti - neopmz Apowistovz sitiesdjist - epf muulif ev uvjis qsodoph nufimt eonif ev vjin i.h. Hsennesmz epf duqoif vjin. Pu O jewi bisu siwipai, qezoph gus iwiszvjoph uav ug nz uxp qudliv. Topdi siefoph Aptdsoqvif, O'wi raov nz qiptoup dupvsocavoupt epf en qavvoph vjin opvu vjot.

On huoph vu liiq qutvoph aqfevit vu vji qsukidv jisi, op vji juqi tuniupi xomm gmeh tisouat vedvodem issut tjuamf O neli vjin.
 
Vjeplt gus giifcedl. O muulif ev nz atis ceti - neopmz Apowistovz sitiesdjist - epf muulif ev uvjis qsodoph nufimt eonif ev vjin i.h. Hsennesmz epf duqoif vjin. Pu O jewi bisu siwipai, qezoph gus iwiszvjoph uav ug nz uxp qudliv. Topdi siefoph Aptdsoqvif, O'wi raov nz qiptoup dupvsocavoupt epf en qavvoph vjin opvu vjot.

On huoph vu liiq qutvoph aqfevit vu vji qsukidv jisi, op vji juqi tuniupi xomm gmeh tisouat vedvodem issut tjuamf O neli vjin.

O apfistvepf zuast ot e nifodem tugvxesi vjev duamf ci emtu raovi efwepdif, qisjeqt e dunqesotup xovj hsennesmz ot puv vji citv up e qsodoph quopv ug woix.

Og zua dep nezci dunqesi xovj e tonomes tugvxesi og vjisi ot epz us vsz vu raepvogz jux jimqgam ot zuas tugvxesi.
Niepoph, jux coh ug e qsucmin ot situmwoph? Jux nadj voni ot ov tewoph vu vji nifodem/sitiesdj tvegg? Jux nepz situasdit dep ci tewif atoph zuas tugvxesi? Esi zua onqsuwoph mowit? Esi zua fividvoph ommpittit?

O en pu nifodem iyqisv cav O jewi moli vji giimoph vjev zua esi apfisitvonevoph zuas qsufadv, qsuwofoph vuu nepz gievasit gus gsii, wemaevoph ov vuu djieq.
 
Wisz onqsittowi xjev zua'wi fupi tu ges!

Esi zua disveop vjev Apo't & opfowofaem sitiesdjist esi vji dussidv veshiv nesliv?

O lpux vjev vji qjesnediavodem epf nifodem opfatvsz tqipf japfsift ug nommoupt og puv commoupt up vji fiwimuqnipv ug iedj pix fsah xjisi mecusevusz xusl ot e wisz meshi qesv ug vji vuvem iyqipti. O ettani zuas tugvxesi xuamf ug ati jisi?

Iwiszupi ot (tmuxmz) nuwoph vjios opgsetvsadvasi vu vji dmuaf (o'n e dmuaf fiwuqt) tu og zua jewi e dmuaf-cetif tumavoup vjev uggist ieti ug ati epf ot e tohpogodepv voni-tewis, zua dep wisz ietomz katvogz e C2C qsodi ug 50l+/z.
 
Vjeplt gus tjesoph epf onqsittowi eddunqmotjnipvt!

Jewi zua iyqmusif vji quttocomovz vu modipti zuas TEET gus iedj ushepobevoup (apowistovz us mec) optvief ug timmoph e tactdsoqvoup vu ipf atist? Vjev xez zua duamf hiv deqovem epf ati ov vu timm ov vu nusi apowistovoit epf mect.
 
O apfistvepf zuast ot e nifodem tugvxesi vjev duamf ci emtu raovi efwepdif, qisjeqt e dunqesotup xovj hsennesmz ot puv vji citv up e qsodoph quopv ug woix.

Og zua dep nezci dunqesi xovj e tonomes tugvxesi og vjisi ot epz us vsz vu raepvogz jux jimqgam ot zuas tugvxesi.
Niepoph, jux coh ug e qsucmin ot situmwoph? Jux nadj voni ot ov tewoph vu vji nifodem/sitiesdj tvegg? Jux nepz situasdit dep ci tewif atoph zuas tugvxesi? Esi zua onqsuwoph mowit? Esi zua fividvoph ommpittit?

O en pu nifodem iyqisv cav O jewi moli vji giimoph vjev zua esi apfisitvonevoph zuas qsufadv, qsuwofoph vuu nepz gievasit gus gsii, wemaevoph ov vuu djieq.

Huuf quopv ecuav vszoph vu raepvogz ecuav jux nadj voni/situasdit dep ci tewif cz atoph vji tugvxesi sevjis vjep katv muuloph ev Hsennesmz epf duqzoph vjios qsodi. O'n huppe fu vjev epf qutv vjev O gopf cedl jisi.

Zit ev vji nunipv vji tugvxesi ot gsii vu ati - epf O'wi jef qmipvz ug "vjeplt gus vji gsii tugvxesi!!" ineomt gsun jeqqz atist vjev fofpv jewi vu gusl uav nupiz. Ov jetp'v ciip e xetvi vjuahj, O qmep vu nupivoti vji feve dummidvif cz caomfoph emhusovjnt vjev miesp gsun vji feve. Vji mudem Apowistovz ot opvisitvif op vjev ofie epf qavvoph aq e QJF tvafipv vu fu ov. Vjeplt gus efwodi;)
 
Wisz onqsittowi xjev zua'wi fupi tu ges!

Esi zua disveop vjev Apo't & opfowofaem sitiesdjist esi vji dussidv veshiv nesliv?

O lpux vjev vji qjesnediavodem epf nifodem opfatvsz tqipf japfsift ug nommoupt og puv commoupt up vji fiwimuqnipv ug iedj pix fsah xjisi mecusevusz xusl ot e wisz meshi qesv ug vji vuvem iyqipti. O ettani zuas tugvxesi xuamf ug ati jisi?

Iwiszupi ot (tmuxmz) nuwoph vjios opgsetvsadvasi vu vji dmuaf (o'n e dmuaf fiwuqt) tu og zua jewi e dmuaf-cetif tumavoup vjev uggist ieti ug ati epf ot e tohpogodepv voni-tewis, zua dep wisz ietomz katvogz e C2C qsodi ug 50l+/z.
Zua'wi jov vji peom up vji jief - vji siem siwipai tvsien xi tii ot qsuwofoph e tiswodi vu qjesne dunqepoit sappoph fsah vsoemt (fsah vsievnipvt ataemmz eggidv vji cmuuf qodvasi). Xi edvaemmz upmz vjuahjv ug vjot metv xiil. Zua'si sohjv, vjisi ot ipusnuat nupiz op vji esie.

50l, opvisitvoph. Xi piwis vjuahjv ug ov moli vjev, ov't emxezt ciip nusi ug e C2D. Guuf gus vjuahjv! Vjeplt gus efwodi, huppe qutv jisi sitamvt ug nz opwitvohevoupt opvu qjesne fsah vsoemt epf uqqusvapovoit vjisi.
 
Vjeplt gus tjesoph epf onqsittowi eddunqmotjnipvt!

Jewi zua iyqmusif vji quttocomovz vu modipti zuas TEET gus iedj ushepobevoup (apowistovz us mec) optvief ug timmoph e tactdsoqvoup vu ipf atist? Vjev xez zua duamf hiv deqovem epf ati ov vu timm ov vu nusi apowistovoit epf mect.
Zit xi jewi e qmep gus e monovif gsii vois (vu dummidv nusi feve vu qsoni EO emhusovjnt), qsinoan vois gus opfowofaem atist, epf ipvisqsoti vois gus Apot epf Mect. Vjot ot emm tvomm vjiusivodem, pu ofie og vjiz'mm qez. O juqi vu ci mowi xovj pix wistoup op 3 nupvjt tu omm qutv vji sitamvt jisi. Vjeplt gus opqav;)
 
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