• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. Join 40,000+ entrepreneurs
    who are kicking butt and
    winning their dream life.

    Unscripted™ Entrepreneurship:
    A Business That Pays More Than Money, It Pays Time.

    "Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

    Download (Unscripted) Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

EXECUTION Building SaaS with a full time job, finding focus and pacing

Discussion in 'Progress/Execution Threads' started by adiakritos, May 16, 2018.

  1. adiakritos
    Offline

    adiakritos Bronze Contributor

    Messages:
    341
    Likes Received:
    201
    Joined:
    May 30, 2011
    Gender:
    Male
    Rep Bank:
    $983
    Hey everyone,

    I've got a killer SaaS product idea and I've created the MVP. I can take orders and the product functions properly.

    Now it's time to promote this baby. But here's my dilemma - my core skill is in creating apps and I have a full time job. There is SOOO much for me to do alone, and I really don't have the inclination to do it all myself. What I'd PREFER to do is align myself with others who do know what they're doing.

    So what I did tonight was post an ad on craigslist to find a sales person to sell while I'm at work, believing that this may bring in customer sales much more quickly than the time it will take for me to call them myself and screw up (which is fine, but that'll just take so much time..), write ad copy, create ads, let the run, wait... etc I freaking hate waiting!

    What I need right now is to get customers so I can test the software, iron out the kinks quickly, and then even focus on building out other important features while someone else brings in the business.

    Then when I have a solid product with a set of complete and focused features I can let the sales person do their thing, while I focus on online advertising, improving the ad copy, creating the ads..etc OR I can just start looking at the cost of hiring a copywriter and let them do that. I'll create the ads and all that...etc That would be the perfect time to think about doing anything else. If it's too expensive for the time being I'll model some other SaaS preneur's out there and tweak the copy to be relevant to my own appeals..etc I know enough about copywriting to understand how they're using pain and pleasure to motivate..etc The appeals are different tho but that's ok.

    Next, when I have online working and the sales person really in full gear I can either sit back and let the cash roll in or I can begin focusing on other features I can build as up-sells or separate packages. I have one in mind in particular which I know would also do very very well. But first things first.

    At some point I'll have to hire a senior developer contractor to help me optimize things, because I have skill but there's always some wizard stuff I don't know.

    Lastly, I'll ship that other feature, save and invest my profits, and focus on automating everything and making everything easy to manage for non-technical people - mainly to make it easier to sell the whole thing.

    Anyway, this is my stream of consciousness on what I'm doing to execute. It helps to think out loud.

    I know I've been very ambiguous but I'm thinking that someone might be able to relate and have something to share.
     
    Ryan S, Late Bloomer and LeoistheSun like this.
  2. LeoistheSun
    Online

    LeoistheSun Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    403
    Likes Received:
    561
    Joined:
    Oct 3, 2017
    Gender:
    Male
    Location:
    Southern Cali
    Rep Bank:
    $2,582
    You should make the first few sales before spending money.

    Have you validated the idea?

    I feel like your way ahead of yourself. I do this all the time. But its best to make your first $100 or $1000 before thinking of yachts etc.
     
    adiakritos, Late Bloomer and maverick like this.
  3. adiakritos
    Offline

    adiakritos Bronze Contributor

    Messages:
    341
    Likes Received:
    201
    Joined:
    May 30, 2011
    Gender:
    Male
    Rep Bank:
    $983
    Yup! The idea is validated. I didn't run with an unvalidated idea this time. I'm competing with someone else who's already generated decent results with it. It's just that the idea isn't common on a large scale yet so it's perfect.
     
    Late Bloomer and LeoistheSun like this.
  4. LeoistheSun
    Online

    LeoistheSun Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    403
    Likes Received:
    561
    Joined:
    Oct 3, 2017
    Gender:
    Male
    Location:
    Southern Cali
    Rep Bank:
    $2,582
    Dont want to sound like a broken record, but your product also is different from your competitors too? I wont go into details, but its in Unscripted.
     
    adiakritos and Late Bloomer like this.
  5. adiakritos
    Offline

    adiakritos Bronze Contributor

    Messages:
    341
    Likes Received:
    201
    Joined:
    May 30, 2011
    Gender:
    Male
    Rep Bank:
    $983
    These are great questions, no worries!

    It's virtually the same thing. In fact it's not as complete as theirs - yet. But imagine it sorta like competing on Amazon where you have someone with a killer product and they're marketing is terrible. You can enter the same space and offer the same thing and if you're marketing is on point you can blow them out of the water. Also, I happened to know that my competitor isn't focused on growing this business. They're distracted doing other things that are unrelated. So I have a sleeping competitor who is terrible at marketing and who hasn't even begun to really penetrate the market. lol I myself am not that great at marketing but I know that I can't sell so I'm not going to try to.
     
    Late Bloomer likes this.
  6. JAVB
    Offline

    JAVB Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

    Messages:
    23
    Likes Received:
    41
    Joined:
    Apr 20, 2011
    Gender:
    Male
    Location:
    Florida, USA
    Rep Bank:
    $182
    I'd focus on finding a partner/co-founder with a Growth Marketing mindset/skillset.
    I doubt you can find the person off of Craigslist. Additionally, a co-founder would the risk and invest his/her time without a salary, something you won't be able to do with an employee.
    Additionally, it sounds like your validation comes from competitors playing in the space... that's a soft validation. There are things you probably don't know about those competitors.
    Strong validation would be 1. non-paying customer using your product and actually solving a need they had and 2. one, but paying. You could easily have 1, and use that to find the growth hacker to grow into 2.
     
  7. adiakritos
    Offline

    adiakritos Bronze Contributor

    Messages:
    341
    Likes Received:
    201
    Joined:
    May 30, 2011
    Gender:
    Male
    Rep Bank:
    $983
    I hear you on that. I'm always on the look out for a solid partner. But since I don't have one and I want results FAST, I'm doing what I think might work in the short term. I can be calling and selling the product myself while I'm also looking for a sales person to take over. Getting customers is #1 priority right now.
     
    Late Bloomer likes this.
  8. Torger
    Offline

    Torger New Contributor

    Messages:
    11
    Likes Received:
    13
    Joined:
    May 17, 2016
    Gender:
    Male
    Rep Bank:
    $83
    Pretty funny to read as i am in your exact same position. Working a full time job while i'm creating my Saas product aswell. I am in middle of user testing the product at the moment while working on a marketing plan. I reached out to users in the field and gave away free trials for feedback etc. Super excited to continue on this Saas journey :)
     
    adiakritos and Late Bloomer like this.
  9. LeoistheSun
    Online

    LeoistheSun Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    403
    Likes Received:
    561
    Joined:
    Oct 3, 2017
    Gender:
    Male
    Location:
    Southern Cali
    Rep Bank:
    $2,582
    Yes. This is where I am at!
     
    JAVB likes this.
  10. adiakritos
    Offline

    adiakritos Bronze Contributor

    Messages:
    341
    Likes Received:
    201
    Joined:
    May 30, 2011
    Gender:
    Male
    Rep Bank:
    $983
    Awesome to hear! Keep on going!
     
    Torger likes this.
  11. Baku85
    Offline

    Baku85 New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

    Messages:
    48
    Likes Received:
    15
    Joined:
    Mar 19, 2017
    Gender:
    Male
    Location:
    Spain
    Rep Bank:
    $77
    How you get ideas for saas product ?

    Wysłane z mojego SM-A510F przy użyciu Tapatalka
     
    adiakritos likes this.
  12. HackVenture
    Offline

    HackVenture Digital Marketer, Crypto Guy Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    270
    Likes Received:
    381
    Joined:
    Mar 11, 2011
    Location:
    Planet Earth
    Rep Bank:
    $2,323
    Have u tried getting onto product hunt to get initial feedback? Is the demographic on there suitable for your product?

    Is it a must to sell in-person for your product? I mean, is it complicated/enterprise sales?

    If remotely feasible, I would suggest investing some time and effort to creating an online funnel to sell the product, I think that would be easier to scale than hiring more salespersons.

    Rooting for you!

    Sent from my SM-N950F using Tapatalk
     
    adiakritos and Late Bloomer like this.
  13. adiakritos
    Offline

    adiakritos Bronze Contributor

    Messages:
    341
    Likes Received:
    201
    Joined:
    May 30, 2011
    Gender:
    Male
    Rep Bank:
    $983
    Thanks friend!

    No need to put it on product hunt because it’s been validated. The other company I’m competing with already has like 200 customers and I’m pretty much copying them and attempting to command more market share than them more quickly than them. Think McDonalds and Ray Crock. The brothers created something awesome but we’re limited in how they think. “We tried to franchise and it doesn’t work.” That being said, I think I can blow it up as well as innovate on that using a similar thing out there that’s also already doing very well but has its limitations.

    I just refuse to try and do it all myself let alone believe it’s a mistake to even try. My buddy started a dev agency a little over a year ago with a tech partner he’s been friends with his whole life. He had tried to do everything in his business himself until he turned 40, had a baby and wife... etc but all along he worked in sales. Fast forward to just 1 year later and his company grew from 2 employees (I saw them because I visited his office) to 17. 17!! He called me because he’s looking for a senior developer. The point is he literally told me “I stopped trying to do it all myself. I found someone who’s the best at something else and partnered with them and it’s working very well.”

    Anyway, thank you all for your responses I really appreciate you taking interest in my journey. I’m happy to continue to share how things go.
     
    Brindas Andrei and Late Bloomer like this.
  14. adiakritos
    Offline

    adiakritos Bronze Contributor

    Messages:
    341
    Likes Received:
    201
    Joined:
    May 30, 2011
    Gender:
    Male
    Rep Bank:
    $983
    Another point I want to make..

    Tony Robbins says to model success.

    I am doing that now more than ever before.

    Here are a few examples:

    - the business idea itself is based off a successful model
    - splitting focus on core competencies is based off everyone I’ve seen who is killing it
    - meeting some generous marketers who give me free info I can use to innovate my tool is the result of modeling Arnold Schwarzenegger and how he was successful in 4 different careers. He networked and became tightly involved in every circle he ended up doing very well in!

    It’s nit mentally whacking it anymore I’m putting this sh*t into practice.

    Anyway, none of this matters till I make some profits so I’ll again try to shut myself up make some money.
     
  15. adiakritos
    Offline

    adiakritos Bronze Contributor

    Messages:
    341
    Likes Received:
    201
    Joined:
    May 30, 2011
    Gender:
    Male
    Rep Bank:
    $983
    One last point on the sales funnel... in my mind a sales funnel is a bit of work. Entry points, info pages, landing pages.... opt-in forms... etc.

    Assuming this is what you have in mind, if the goal is to validate the ideas honestly feel that’s way too much work to achieve that goal. I’ve seen people putting up simple landers and driving ads to them, starting conversations on reddit and Facebook and driving traffic to a lander... etc or even just calling businesses to ask them questions. All of those options are more efficient to me imo unless I have a solid skill set in building funnels.

    Next if I am going to promote my product with a solid funnel, I’d look at my potential profits from a successful funnel promo and find someone who’s very good at it and partner with them. I stand to make way more much more quickly by leveraging someone else’s expertise I think than to try and fail at it myself. I can build the features and produce the product.

    Which finally leads me to my ultimate realization: my core activities as an entrepreneur who knows how to develop are 1. Spotting potential opportunity 2. Leveraging resources 3. Building software only until I don’t have to anymore.
     
    Late Bloomer likes this.
  16. HackVenture
    Offline

    HackVenture Digital Marketer, Crypto Guy Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    270
    Likes Received:
    381
    Joined:
    Mar 11, 2011
    Location:
    Planet Earth
    Rep Bank:
    $2,323
    Reason why I suggested product hunt is cos in addition to validation, it also provides you with a crowd tolerant of bugs etc (natural in the beginning) and allows u to gain rapid feedback, rev, reviews, testimonials, exposure, all that good stuff.

    It's a great thing you are conscientiously making decisions to run this as a proper business without yourself as a bottleneck.

    Imo though, an online funnel is what makes your saas easily scalable. Funnels don't take sick leaves, don't go AWOL on u after partying, don't demand pay raises if they perform, don't jump ship and divulge your company secrets.

    Sure, having in person salespersons lets you gather feedback from customers on their pain points etc but I think it's important to not be dependent on them.

    If you're keen to test this out, drop me a PM and I'll see if I can help you out with the funnel FOC if u can provide me with the content, if it works out we can rev-share, if it doesn't you just lost a little bit of time and effort.

    Sent from my SM-N950F using Tapatalk
     
    adiakritos and Late Bloomer like this.
  17. adiakritos
    Offline

    adiakritos Bronze Contributor

    Messages:
    341
    Likes Received:
    201
    Joined:
    May 30, 2011
    Gender:
    Male
    Rep Bank:
    $983
    Yeah I totally agree that a funnel is worth the investment over the long haul. Also I didn't realize the benefits of product hunt, you're right - that's pretty cool! As far as sales people go, I def don't want to rely on them to grow 100%. In my mind it's a shorter term leverage thing to get moving faster.
     
    HackVenture likes this.
  18. HackVenture
    Offline

    HackVenture Digital Marketer, Crypto Guy Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    270
    Likes Received:
    381
    Joined:
    Mar 11, 2011
    Location:
    Planet Earth
    Rep Bank:
    $2,323
    Awesome, use your salespeople to refine your pitch and create a solid funnel, that way you're not dependent on them and you can then scale up more easily.

    Keep us updated!
     
  19. eekern
    Offline

    eekern BOBA Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    254
    Likes Received:
    539
    Joined:
    Jul 21, 2015
    Gender:
    Male
    Rep Bank:
    $2,646
    Exiting! Keep us updated on your progress.

    I can really recommend Laravel Spark as a framework and foundation for your first SaaS

    It will save you a lot of money, time, frustration and confusion for sure.

    I quoted my first BETA to $50k for my first SaaS, with this framework it was completed for under $20k !
     
    Last edited: May 23, 2018
  20. LeoistheSun
    Online

    LeoistheSun Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    403
    Likes Received:
    561
    Joined:
    Oct 3, 2017
    Gender:
    Male
    Location:
    Southern Cali
    Rep Bank:
    $2,582
    Is that for Apps on smartphones or websites?
     
  21. eekern
    Offline

    eekern BOBA Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    254
    Likes Received:
    539
    Joined:
    Jul 21, 2015
    Gender:
    Male
    Rep Bank:
    $2,646
    Hi LeoistheSun, this is for making a SaaS (web application) as stated on the website.

    Does your idea require an app to work ?

    If you want to turn your SaaS into a iphone/android app for cheap you can use a service like: GoNative - Convert your website to native Android & iOS but I don't really see the point.

    Focus on making a SaaS that solve real problems, that framework let you use ALL your time on that part, where the payment, structure, onboarding, users section already in place.
     
    Last edited: May 23, 2018
  22. adiakritos
    Offline

    adiakritos Bronze Contributor

    Messages:
    341
    Likes Received:
    201
    Joined:
    May 30, 2011
    Gender:
    Male
    Rep Bank:
    $983
    Great idea!

    It’s an interesting process I’m seeing here.

    As I mentioned in my other posts, I work a 9-5. While this is a huge time sink it also has me forcing myself to really make sh*t as simple as possible and prioritize things. I ended up leaving basic sh*t out like remember me, forgot password, and even some pretty necessary features inside the app before actually getting two trial customers in.

    Now that they’re in I immediately discovered an entirely different set of things that need to get done in order to make onboarding as smooth as possible. Since it’s such a simple app, very much a set it and forget it type of thing, I realized that the onboarding setup part is worth much more to this business.

    I’ve already gotten at least 6 feature recommendations from the conversations I’ve had which is great. But they solve too many different problems for too many different people. Since my time is so limited I’ve decided to shelve absolutely anything at all that doesn’t support the one core main feature that is getting people into the app to begin with.

    Next, I’ve realized that human nature can be a bitch. I get it now why when someone has a great business going they don’t share it with anyone, even family in many cases. They don’t reveal details about it, how much thier making, how fast it’s growing, what future opportunities are... etc I mean as far as I’ve seen. It’s not that they’re assholes for withikdong it’s just that human nature can be a bitch when people know too much.

    As far as marketing goes I’m now considering a few options here. I might be able to do an affiliate program to grow really fast later on m. It’ll be a phased rollout perhaps.
    1. Sales people to refine the pitch
    2. Sales funnel to convert using the info from the sales people and my own research and conversations
    3. Affiliate program to really push the software and leverage the sales funnel that’s been created.

    There’s a ton of technological stuff to get done before I can execute these phases so this is why I’m pretty sure I’ll want a partner. If I go a little slower I might be able to pull it off. If not I can try again but with a partner or rev share deal do some sort. I’ll cross that bridge when I approach it.
     
    Brindas Andrei likes this.
  23. eliquid
    Offline

    eliquid ( Jason Brown ) Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    1,146
    Likes Received:
    5,120
    Joined:
    May 29, 2013
    Gender:
    Male
    Location:
    Louisville - Kentucky
    Rep Bank:
    $40,401

Share This Page