Building An "Affiliate Army"?

[GetShitDone]

I'm about to launch my eCommerce business live very soon, and I wanted to test the waters with Affiliate Marketing (and also set up the Affiliate Marketing aspect of my business)

Influencer marketing is going to be big for me and I will do commission-only deals with influencers.

But I also want to do Affiliate Marketing with actual Affiliates.

My Fitness Product is priced at $20 (It's meant to be re-ordered every month as its a monthly used product).

My gross profit margin is 75% (After paying for shipping + packaging + unit cost).

I am considering giving a 50% affiliate commission ($10) to the affiliate. Based on my research, this seems very high compared to other affiliate offers I've seen (11%/$5, 15%/$7.50, etc)

And the fact that the industry average affiliate commission seems to be around 10%.

It makes me wonder if I'm paying too high and leaving money on the table..

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I've been wondering about High Affiliate Commissions and if they may draw in the "best affiliates" or not. How not all affiliates are born equal, so to speak.

What is your experience/knowledge on Affiliate Marketing and the payment aspect of it?

Any advice on how one can build an "Affiliate Army" that actually delivers massive sales?

 

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[Charnell]

Influencer marketing is going to be big for me and I will do commission-only deals with influencers.

Good luck doing that. Influencers worth their salt know that they hardly drive direct sales so they'll want a flat rate for a post. However, with enough mentions you'll convert.

 

[GetShitDone]

Good luck doing that. Influencers worth their salt know that they hardly drive direct sales so they'll want a flat rate for a post. However, those with enough mentions you'll convert.

Thanks Charnell.

I've heard a lot of micro-influencers don't know their salt due to them being new to becoming influencers, not being business savvy, etc.

I'm going to target people between 2,000-50,000 followers. Big range, I know. But I feel they may be more likely to convert for paid-per-sale deals, especially if they're new to the game of making money from influence and want to make money.

I'm targeting the Fitness space, so I think I can target lots of everyday fitness folks that have lots of followers.

I'm getting interested in managing/recruiting traditional Affiliates though now too, so interested to see if anyone has experience with that.