For the past few years, selling products to service companies in the energy industry has been my business. While still my primary offer (and what 90% of my built network knows me for), this thread will detail me branching out with other planned offerings.
The first iteration will be a matching service, linking service companies (people who get labor done) with hiring companies (people who need labor). For the sake of this thread, I´ll refer to service companies as "S.C.'s" and hiring companies as "H.C.'s".
The reason I'm testing this new service first is because, as stated earlier, the overwhelming majority of my rolodex includes S.C.'s. I figure if I can link them with more work, they'll be able to make more money. If they make more money, they'll have more budget to buy more products. Everyone wins, or so I'd think. As for H.C.'s, these are mostly firms, independents, management groups, etc., whom I´ve only ever briefly spoken with in the past. Those conversations and relationships will be built from scratch, as I did with S.C.'s.
Made some preliminary calls last week and this week to H.C.'s and gathered the following information:
- Majority of H.C.'s find and contract S.C.'s via referrals.
- It´s not uncommon for time and money to be wasted during this process because of a lack of communication. One example: certain S.C.'s won´t be able to complete a job due to equipment limitations. This is found especially when hiring for out-of-state work.
- As with any other industry, there are misleading, seedy, and unreliable companies which taint the overall hiring pool.
The plan to start testing this offering will include building a list of H.C.'s all across the U.S. and qualifying them as somewho who could benefit from such a service by gathering answers to the following:
1) Do they work out-of-state, or have plans to?
2) How do they find and hire their S.C.'s?
3) How often do these S.C's underperform?
If the data works out, we might have something to offer them.
My marketing channel of choice is outbound phone calls, at least for first and second contact. From my time selling products B2B, I've dealt with publically-listed billion dollar companies, down to smaller, hardly-listed on search engine companies who still pull a few million a year, as well as every other type of company in between. Initiating conversations of value over the phone has become something I'm decently competent at and also comfortable with, meaning this thread will also feature some advice and observations that could hep others get out of their own head, regardless of industry or business model.
Lastly, I'll address the fact that the thread title has "Global" in the name. While I am American, the entire time I've built this business (initially and predominantly selling to U.S. companies) has occurred with me living abroad. Organically and after enough time, I've built a decent amount of international contacts as well. The plan is to get this service (and others) tested, approved, and profitable in the states, then introduce it overseas. There will also need to be an automation system implemented at some point because as of now, everything I do is manual which although I personally find great value in, it is also a major pain in the a$$. Selling products is it's own headache as well, but that'll be detailed later on.
The first iteration will be a matching service, linking service companies (people who get labor done) with hiring companies (people who need labor). For the sake of this thread, I´ll refer to service companies as "S.C.'s" and hiring companies as "H.C.'s".
The reason I'm testing this new service first is because, as stated earlier, the overwhelming majority of my rolodex includes S.C.'s. I figure if I can link them with more work, they'll be able to make more money. If they make more money, they'll have more budget to buy more products. Everyone wins, or so I'd think. As for H.C.'s, these are mostly firms, independents, management groups, etc., whom I´ve only ever briefly spoken with in the past. Those conversations and relationships will be built from scratch, as I did with S.C.'s.
Made some preliminary calls last week and this week to H.C.'s and gathered the following information:
- Majority of H.C.'s find and contract S.C.'s via referrals.
- It´s not uncommon for time and money to be wasted during this process because of a lack of communication. One example: certain S.C.'s won´t be able to complete a job due to equipment limitations. This is found especially when hiring for out-of-state work.
- As with any other industry, there are misleading, seedy, and unreliable companies which taint the overall hiring pool.
The plan to start testing this offering will include building a list of H.C.'s all across the U.S. and qualifying them as somewho who could benefit from such a service by gathering answers to the following:
1) Do they work out-of-state, or have plans to?
2) How do they find and hire their S.C.'s?
3) How often do these S.C's underperform?
If the data works out, we might have something to offer them.
My marketing channel of choice is outbound phone calls, at least for first and second contact. From my time selling products B2B, I've dealt with publically-listed billion dollar companies, down to smaller, hardly-listed on search engine companies who still pull a few million a year, as well as every other type of company in between. Initiating conversations of value over the phone has become something I'm decently competent at and also comfortable with, meaning this thread will also feature some advice and observations that could hep others get out of their own head, regardless of industry or business model.
Lastly, I'll address the fact that the thread title has "Global" in the name. While I am American, the entire time I've built this business (initially and predominantly selling to U.S. companies) has occurred with me living abroad. Organically and after enough time, I've built a decent amount of international contacts as well. The plan is to get this service (and others) tested, approved, and profitable in the states, then introduce it overseas. There will also need to be an automation system implemented at some point because as of now, everything I do is manual which although I personally find great value in, it is also a major pain in the a$$. Selling products is it's own headache as well, but that'll be detailed later on.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Last edited:
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
