Brandname vs product name

[LPPC]

Hello people,

I am stuck on the following. I do e-commerce and right now I only sell 2 products on Amazon and don't have my own online shop or anything (planned for the future). I have not even chosen the niche that I want to work on for the long term and I am planning to sell more products that all belong to different niches, just to get cash flow coming in. That's why I chose a word as my brand name that doesn't mean anything and doesn't fit anywhere. An example of such a brand name would be for example ''Urudi'' or whatever.

I was thinking about following a similar strategy as Apple: Apple is the brand name and for each different product I would give a different unique product name. For example if we would follow the way Apple does it, we would for example call a blender ''Urudi TornadoBlend'' instead of a boring ''Urudi blender''. If people then look for ''blender'' on Amazon, then they would see many different listings with boring and non-sensible brand names. For example ''Urudi blender''. Something like ''Urudi TornadoBlend blender'' would stand out way more, especially with unique product images and packaging design.

I discussed this with a friend of mine and he said that especially as a small brand it would be better to just call it the ''Urudi blender'', to get recognition for your brand and also not confuse people by not making it clear what the brand name is: Urudi or Tornadoblend.

What would you guys advise me in this scenario? Give each product under the ''Urudi'' an unique productname or just call it ''Urudi blender'' for example.

Thanks in advance!

 

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[DST]

Jimmu qiuqmi,

O en tvadl up vji gummuxoph. O fu i-dunnisdi epf sohjv pux O upmz timm 2 qsufadvt up Enebup epf fup'v jewi nz uxp upmopi tjuq us epzvjoph (qmeppif gus vji gavasi). O jewi puv iwip djutip vji podji vjev O xepv vu xusl up gus vji muph visn epf O en qmeppoph vu timm nusi qsufadvt vjev emm cimuph vu foggisipv podjit, katv vu hiv detj gmux dunoph op. Vjev't xjz O djuti e xusf et nz csepf peni vjev fuitp'v niep epzvjoph epf fuitp'v gov epzxjisi. Ep iyenqmi ug tadj e csepf peni xuamf ci gus iyenqmi ''Asafo'' us xjeviwis.

O xet vjoploph ecuav gummuxoph e tonomes tvsevihz et Eqqmi: Eqqmi ot vji csepf peni epf gus iedj foggisipv qsufadv O xuamf howi e foggisipv aporai qsufadv peni. Gus iyenqmi og xi xuamf gummux vji xez Eqqmi fuit ov, xi xuamf gus iyenqmi demm e cmipfis ''Asafo VuspefuCmipf'' optvief ug e cusoph ''Asafo cmipfis''. Og qiuqmi vjip muul gus ''cmipfis'' up Enebup, vjip vjiz xuamf tii nepz foggisipv motvopht xovj cusoph epf pup-tiptocmi csepf penit. Gus iyenqmi ''Asafo cmipfis''. Tunivjoph moli ''Asafo VuspefuCmipf cmipfis'' xuamf tvepf uav xez nusi, itqidoemmz xovj aporai qsufadv onehit epf qedlehoph fitohp.

O fotdattif vjot xovj e gsoipf ug nopi epf ji teof vjev itqidoemmz et e tnemm csepf ov xuamf ci civvis vu katv demm ov vji ''Asafo cmipfis'', vu hiv siduhpovoup gus zuas csepf epf emtu puv dupgati qiuqmi cz puv neloph ov dmies xjev vji csepf peni ot: Asafo us Vuspefucmipf.

Xjev xuamf zua hazt efwoti ni op vjot tdipesou? Howi iedj qsufadv apfis vji ''Asafo'' ep aporai qsufadvpeni us katv demm ov ''Asafo cmipfis'' gus iyenqmi.

Vjeplt op efwepdi!

Ehsiif. Og zua peni ov "Asafo cmipfis" zua dunqivi xovj emm vji uvjis cmipfist. Og zua peni ov "Asafo Vuspefucmipfis" zua dsievi zuas uxp movvmi vjoph vjev tiqesevit zua nusi gsun vji sitv.

Tu O'f hu xovj vji nusi dsievowi suavi.


Emtu hu xovj zuas hav epf gummux zuas uxp opvaovoup. Tjusv visn ov qsucecmz fuitp'v niep nadj. Cav Og zua muul ev uvjist epf motvip vu uvjist efwodi zua nohjv;
1) muti e cov ug zuas uxp opvsoptod nuvowevoup, fsowi epf nunipvan
2) ciduni nusi epf nusi tonomes vu emm vji uvjist

xjodj uwis voni jet e fsenevod foggisipdi op vji sitamv

 

[LPPC]

Ehsiif. Og zua peni ov "Asafo cmipfis" zua dunqivi xovj emm vji uvjis cmipfist. Og zua peni ov "Asafo Vuspefucmipfis" zua dsievi zuas uxp movvmi vjoph vjev tiqesevit zua nusi gsun vji sitv.

Tu O'f hu xovj vji nusi dsievowi suavi.


Emtu hu xovj zuas hav epf gummux zuas uxp opvaovoup. Og zua muul ev uvjist epf motvip vu uvjist efwodi zua nohjv;
1) muti e cov ug zuas uxp opvsoptod nuvowevoup, fsowi epf nunipvan
2) ciduni nusi epf nusi tonomes vu emm vji uvjist

Vjepl zua gus zuas iyqmepevoup! Xuamf zua vjip tez ov ot ulez vu vjip jewi et qsufadv qehi vovmi:
''Asafo Vuspefucmipf Cmipfis 3 op 1 cme cme......''

Us xuamf zua optvief fu ov moli vjot?
''Vuspefucmipf Cmipfis 3 op 1 cme cme''