Brand Marketing vs Product Marketing

[Emo6126]

Hey everyone,

glad to be back!! I missed the community for a while because of Hurricane Sandy, but things are back to normal and Im am looking to get involved with the community here again.


Okay so here is my question and problem:

I started a company around a product I created. The company and the product have different names......I want to start selling my product, but love the company concept.

My marketing via facebook, website, seo, twitter..etc....is all under my company name, not my product and I am starting to feel like the customer is confused

Truth is I am new to all this and need a little guidance


What should I focus on first, The product or the company? And should my social media and website be my product or my company?

I fell like once I get past this hurdle everything else will fall into place. I am open to any advice!

The product and company are fitness related

 

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[XOthermic]

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[Fast-tao]

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