Books on branding science?

[ethan34]

Looking for great books to learn all about branding. Ordered Brand Seduction but looking for any others that are good?

 

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[MJ DeMarco]

I heard Story Brand is good, except for all the intense high-ticket upsells littered throughout the book. I haven't read it, but it might open some thought-lines in your creative process.

 

[SEBASTlAN]

The 22 Immutable Laws of Branding is one of my favorites

 

[ethan34]

I heard Story Brand is good, except for all the intense high-ticket upsells littered throughout the book. I haven't read it, but it might open some thought-lines in your creative process.

Thanks just ordered it. Will review it here when I finish

 

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[socaldude]

Walter Landor - Wikipedia

The Brand Pyramid: Building Customer Loyalty

Any book on Walter Landor or check out the Millward Brown branding pyramid.