“What if we start selling bone broth?” my wife suddenly asked.
“Bone broth?” I replied, genuinely surprised.
Inside, I was thinking: What??? Selling a physical product? Food, on top of that?
I could barely allow myself that thought. I was convinced the only “right” path was online business.
“Yeah,” she said. “Women I work with keep asking me to sell them my broth.”
(My wife was a doula, helping women recover after childbirth. Bone broth was part of that recovery process — an important part.)
“Hmm… okay,” I said after a pause.
“If they’re willing to prepay — real money, not just words — then let’s try.”
So we tried.
I quickly calculated the cost, multiplied it by three, and created two offers:
All three paid the same day.
Well then — they were clearly serious.
That’s how we started this business in March 2023.
For almost two years, I ran it alongside my online marketing business.
In December 2024, I shut down the online business and made bone broth my main focus.
Not ambitious — that’s our usual number.
I’m implementing a new operating system and new habits, and I don’t want to burn out before things really start.
I expect it to go higher.
February: $10,200
March: $12,500
In this thread I’ll document the entire journey — with detailed plans and how they actually play out.
And I’ll share the lessons I’ve learned along the way.
Talk soon.
“Bone broth?” I replied, genuinely surprised.
Inside, I was thinking: What??? Selling a physical product? Food, on top of that?
I could barely allow myself that thought. I was convinced the only “right” path was online business.
“Yeah,” she said. “Women I work with keep asking me to sell them my broth.”
(My wife was a doula, helping women recover after childbirth. Bone broth was part of that recovery process — an important part.)
“Hmm… okay,” I said after a pause.
“If they’re willing to prepay — real money, not just words — then let’s try.”
So we tried.
I quickly calculated the cost, multiplied it by three, and created two offers:
- 6 jars
- 24 jars (a monthly subscription)
All three paid the same day.
Well then — they were clearly serious.
That’s how we started this business in March 2023.
For almost two years, I ran it alongside my online marketing business.
In December 2024, I shut down the online business and made bone broth my main focus.
Current figures:
- Monthly revenue: ~$8,600 (a little over $100K per year)
- Margin: 57–60%
Goal by March 31, 2031:
January: $8,600Not ambitious — that’s our usual number.
I’m implementing a new operating system and new habits, and I don’t want to burn out before things really start.
I expect it to go higher.
February: $10,200
March: $12,500
In this thread I’ll document the entire journey — with detailed plans and how they actually play out.
And I’ll share the lessons I’ve learned along the way.
Talk soon.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
