Trying to understand the best practice when launching a new business online. I am going to use a hypothetical scenario to see what folks think is the best approach and why?
Let's say you were planning to develop a new line of luggage - your end goal is to manufacture this line, brand it, and sell it online/ in stores, etc. The product developement will obviously take some time. Would it make sense, in the meantime, to launch a site for distribution of other luggage brands? This way, you might be able to build a following, start marketing the site, in preparation for the launch of a brand new line?
Or, would it make more sense to wait and dedicate a site solely to your new product line?
Hope that makes sense.
Pros/Cons?
Thanks!
Let's say you were planning to develop a new line of luggage - your end goal is to manufacture this line, brand it, and sell it online/ in stores, etc. The product developement will obviously take some time. Would it make sense, in the meantime, to launch a site for distribution of other luggage brands? This way, you might be able to build a following, start marketing the site, in preparation for the launch of a brand new line?
Or, would it make more sense to wait and dedicate a site solely to your new product line?
Hope that makes sense.
Pros/Cons?
Thanks!
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