Cold calling can be intimidating especially when you're new to the idea, but it doesn't have to be. There are resources that can help you become more comfortable with the process and ideally more successful with closing a sale / partnership / new vendor / funding etc.
Since we're talking about fastlane business here then let's establish:
Since we're talking about fastlane business here then let's establish:
- You are not a sales agent. You are a professional business owner. Don't let the idea of cold calling make you feel any different about that.
- Your time is valuable (as a business owner). Don't waste it on work you can outsource, unless you're just starting out and have no cash and even then there are solutions.
- Set a clear goal before you call.
Appointment
Sale
Partnership
Follow up Date / Time
Email Address
Sale
Partnership
Follow up Date / Time
Email Address
- Don't hang up until you reach it.
- A script is just a list of questions and responses that are intentionally designed by YOU to direct your conversation during a cold call. It is not meant to replace a natural conversation.
- Elements a script can contain depending on your goal:
Brief Introduction (probably to a gatekeeper)
Ask for Decision Maker
Ask for Time
Create Interest
Ask for Goal #1
Overcome Objections
Ask for Goal Again
ThankYou
Ask for Decision Maker
Ask for Time
Create Interest
Ask for Goal #1
Overcome Objections
Ask for Goal Again
ThankYou
- If you HAVE to sell over the phone state how long you intend to take up their time and stick to the timeframe.
- Face to face appointments especially if you're asking for a big change, is always better than a phone appointment.
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