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Best Format and Distribution Analysis for Fitness and Lifestyle Brand

Anything considered a "hustle" and not necessarily a CENTS-based Fastlane

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jrh16281

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Hi there - Appreciate your insight and comments in advance. I launched my side hustle called Press Play. We are a fitness and lifestyle brand that invites individuals to join a community to better their life. We encourage and empowers individuals to not pause their life and press play through physical activity and having conversations. Currently, we are selling women apparel on Amazon and plan to expand to men clothing (shorts) and hoodies (man and woman).

As I start to complete the analysis of what niche market we are focus on, one question I want to pose is the following: what is the best format and distribution for a fitness and lifestyle brand? Initially, I thought blogs/vlogs and nozzles while building a social media presence across a number of platforms.

Curious to hear your thoughts and input here when you get a chance.

Thanks,
Jonathan
 
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Tvafz Djoq Xomtup & Tese Cmelimz
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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