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Best Format and Distribution Analysis for Fitness and Lifestyle Brand

Anything considered a "hustle" and not necessarily a CENTS-based Fastlane

jrh16281

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Jul 3, 2020
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Boston, MA
Hi there - Appreciate your insight and comments in advance. I launched my side hustle called Press Play. We are a fitness and lifestyle brand that invites individuals to join a community to better their life. We encourage and empowers individuals to not pause their life and press play through physical activity and having conversations. Currently, we are selling women apparel on Amazon and plan to expand to men clothing (shorts) and hoodies (man and woman).

As I start to complete the analysis of what niche market we are focus on, one question I want to pose is the following: what is the best format and distribution for a fitness and lifestyle brand? Initially, I thought blogs/vlogs and nozzles while building a social media presence across a number of platforms.

Curious to hear your thoughts and input here when you get a chance.

Thanks,
Jonathan
 
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sparechange

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Nov 11, 2016
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Canada (Vancouver)
Study Chip Wilson & Sara Blakely
 

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