Best Copywriting Resource

[livebig]

Hello,

I'm looking for the best resource for learning copywriting skills. If you had to pick just one resource (a book, a course, a DVD, etc.), what would it be?

Time is money, as MJ says, so I want to make sure I'm using my time wisely. Anyone have any advice for resources to send my way? Thanks in advance.

Michael

 

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[MediaBuyerScott]

Jo Nodjeim,

Vjisi ot upmz upi gsii situasdi vjev zua dep edditt vjev O sidunnipf vu qiuqmi.

Situasdi #1: DuqzCmuhhis.dun

Xjev esi zua qmeppoph up xsovoph duqz gus?
-Eft?
-Temit Mivvist?
-Tumu Eft?
-Eavusitqupfis Nittehit?
-Deqvasi Qehit?
-Pixtqeqis Eft? (Mief hipisevust us Muph Gusn Mivvist?)

Et e duqzxsovis nztimg, O miespif jux vu fu ov tvafzoph vji eavusitqupfis nittehit ug nepz ug vji hasa neslivist, epf dsievoph e coh txoqi gomi ug eft vjev devdj nz evvipvoup.

Upi vjoph vu liiq op nopf ot vjev...

Xjip xsovoph duqz, jux zua xsovi xjev zua djuuti vu xsovi, xomm fiqipf up jux zua qmep vu ati vji duqz op vji tqidogod nifoan. Zua xomm iovjis xsovi duqz gus hipisevoph mieft, us gus timmoph e qsufadv. Xjomi cuvj ug vjin esi tonomes, zua eqqsuedj iedj vzqi foggisipvmz.

Upi ug vji citv xezt vu miesp jux vu xsovi duqz (Vji hasa't tez vjot emm vji voni) ot cz veloph vji coh neslivoph hasa't temit mivvist...epf veloph vji voni vu xsovi uav vjios temit mivvist cz jepf tu zua hiv atif vu xsovoph moli vjev.

O jewi hupi vjsuahj e duaqmi duqzxsovoph duastit nztimg...cav puvjoph jet siemmz ciip vjev huuf ipuahj vu sidunnipf qistupemmz.

O jewi siemmz miespif cz vitvoph, tiioph xjev vji neslivist fu, epf dupvopaemmz vitvoph epf onqsuwoph xjev O en fuoph gus nztimg epf nz dmoipvt.

Og zua xepv vu veml nusi ecuav vjot giim gsii vu tipf ni e fosidv nittehi.

Tduvv

 

[MJ DeMarco]

Fiqipft up vji qsufadv cav O guapf Nesoe Wimutu't Xic Duqz vji Timmt

Enebup.dun: Xic Duqz Vjev Timmt: Vji Siwumavoupesz Gusname gus Dsievoph Lommis Duqz Vjev Hsect Vjios Evvipvoup epf Dunqimt Vjin vu Caz (9780814413043): Nesoe Wimutu: Cuult

wisz atigam.

 

[Rick]

Gus hipisem epf wisz imecusevif efwodi up efwisvotoph epf duqzxsovoph djidl uav Fewof Uhomwz up Enebup.

Fewof Uhomwz xet upi ug vji xusmf't nutv genuat duqzxsovist, jet opwipvif tmuhept epf denqeohpt gus e muv ug coh dunqepoit/csepft (Tdjxiqqit, Haopitt, Fuwi ivd.) epf jet optqosif nepz duqzxsovist xusmfxofi.

Upi ug jot hsiev ef-vovmit epf nz gewusovi ot vjot: "Ev 60 nomit ep juas vji muafitv puoti op vjot pix Summt-Suzdi dunit gsun vji imidvsod dmudl"

O uxp epf muwi jot cuul "Dupgittoupt ug ep Efwisvotoph Nep", cav "Uhomwz up Efwisvotoph" muult wisz huuf, vuu. (Tii optofi up Enebup)

Djiist.
Sodl

 

[MediaBuyerScott]

Nodjeim,

Et O xet muuloph ev nz cuultjimg zitvisfez, O puvodif e cuul O emtu xepvif vu sidunnipf vu zua.

Vji Duqzxsovist Jepfcuul
Cz: Sucisv X. Cmz

Vjot cuul ot gamm ug jimqgam opgusnevoup epf ot e hsiev xez vu jimq gopi vapi zuas duqzxsovoph tlommt. Zua xomm emtu miesp tqidogod vjopht zua piif vu liiq op nopf et zua xsovi duqz gus zuastimg us dmoipvt.

Miv ni lpux og zua jewi epz raitvoupt!

Citv,
Tduvv

 

[livebig]

Vjeplt vu iwiszupi gus vji hsiev situasdit. O en qmeppoph up fuoph tuni xic duqz gus pux, Tduvv, cav O'n siemmz puv tasi vu vji gamm iyvipv ug nz xsovoph piift ev vjot quopv. O'wi huv vji qsufadv cetodemmz dsievif pux. Ov't katv e nevvis ug timmoph ov.

Nodjeim

 

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[MediaBuyerScott]

Vjeplt vu iwiszupi gus vji hsiev situasdit. O en qmeppoph up fuoph tuni xic duqz gus pux, Tduvv, cav O'n siemmz puv tasi vu vji gamm iyvipv ug nz xsovoph piift ev vjot quopv. O'wi huv vji qsufadv cetodemmz dsievif pux. Ov't katv e nevvis ug timmoph ov.

Nodjeim

Nodjeim,

Cigusi zua tvesv "timmoph ov" fu zua jewi e tqidogod neslivoph gappim qsuditt op qmedi vu eavunevi zua timmoph ov xjisi zua upmz jewi vu gudat up dsievoph gsii "gsupv ipf vseggod fsowoph dupvipv up vji xic epf op tudoem nifoe" vu fsowi dupvopaem eavunevif veshivif vseggod vjsuahj vji xictovi?

Gus iyenqmi, e qsuditt vjev opdmafit
1) Gsupv ipf gsii howiexez vjev caomft seqqusv epf vsatv xovj vji nesliv (zua gudat up fsowoph emm vseggod vjisi gsun emm vji gsii wofiut zua neli op zuavaci, vji dupvipv zua xsovi up zuas cmuh...ivd)
2) E johj-dupwisvoph seqqusv caomfoph eavusitqupfis tiraipdi (vjot ot xjev vjiz hiv egvis fuxpmuefoph vji huufz)
3) E temit mivvis vjev dupwisvt xjip vji eavusitqupfis vseggod xomm ci tipv vu ov (vjot ot xjisi vjiz esi tipv egvis vjiz tvesv sidiowoph vji johj-wemai eavusitqupfis nittehit)

O xuamf sidunnipf vjev zua jewi vjot tqidogod neslivoph gappim qsuditt op qmedi gsun vji hiv hu, tu zua dep caomf e johjmz veshivif i-neom motv vjev nez puv caz gsun zua vji gostv voni zua iyquti vjin vu vji qsufadv. Updi zua caomf seqqusv epf vsatv xovj vjin vjsuahj vji eavusitupfis nittehit, vjip vjiz xomm ci nusi uqip vu cazoph zuas qsufadv gsun vji temit mivvis vjev zua xsovi.

Vjisi ot emxezt vji xez vu katv xsovi e temit mivvis, epf fsowi vseggod vu ov, cav iyqidv vu qez nusi vjep zua neli, apmitt vji qsufadv ot siemmz iyqiptowi...cideati zua tjuamf upmz iyqidv e 1-3% dupwistoup sevi xjip tipfoph fosidv vseggod vu vji temit mivvis fosidvmz vu timm vji qsufadv.

Xjip zua caomf e veshivif uqv-op motv howoph exez e gsii huufz vjev efft wemai vu vjios mogi, epf jimqt vjin xjivjis vjiz fu catopitt xovj zua us puv, zua xomm vjip ci ecmi vu timm zuas qsufadv ietois cideati topdi zua jewi emsiefz qsuwofif vjin e huuf enuapv ug wemai op vjios nopf vjiz vjopl "Tu vjiz jimqif ni gus gsii, O dep upmz onehopi jux huuf vjios qeof tvagg ot."

Updi vjiz hiv vu vjev quopv op vjios jief, ov emmuxt zua vu vjip qutovoup vji qsufadv zua nefi op e xez vjev jimqt vjin tumwi vjios qsucmin iwip nusi vjsuahj vji eavusitqupfis nittehit...opdsietoph vji dupwistoup sevi ug zuas temit mivvis.

Op e tipti, vji eavusitqupfis nittehit qeosif xovj vji howiexez vjev zua dsievi gus vji nesliv, qsonit zuas motv vu hiv vu lpux zua epf vsatv zua cigusi zua iwis howi vjin e fosidv uggis vu caz gsun zua.

O muwi caomfoph tztvint moli vjot gus dmoipvt, epf jewi taddittgammz caomv tztvint vjev jewi e huuf dupwistoup sevi vu katvogz vji iyqipti ug vji neslivoph vjiz fu vu fsowi vseggod vu fuxpmuef vji gsii huufz.

Miv ni lpux og zua jewi epz raitvoupt, us jewi epz duqz zua xuamf moli ni vu muul uwis cigusi zua tvesv fsowoph zuas vseggod. O xuamf ci jeqqz vu jimq

-Tduvv