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EXECUTION Becoming a Producer

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Benedict

Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Nov 16, 2019
78
85
118
I had a few weeks on the forum now and decided I start my personal execution thread.

I skip the part of who I am (you can read it in my introduction post).

In short: I have a local coaching business for 2years now (like therapy for healthy people), and also started a second project last year where I sold my online course a few times. I want to create with this project a scalable FL business.

One thing about my goals: Financially: I want to make 35.000€ this year (possible net income for myself).
On learning goals: Improve
- Entrepreneurial/ economic thinking (find out what I dont know)
- Marketing: Copywriting
- Coachingskills: by using trance more often and practicing it, storytelling, clear communication
- Personal: raising to another level of productivity by eliminating even more distractions and learning how to enjoy the process even more

This is like a progress diary for me. I dont intent to write it so much for the reader and more for myself (I know, bad copywriting)

So here is what I found out so far:

  • This forum is huge and offers so much value.
  • As I noticed while reading the TFM: I miss education in economy, business theory (MJ writes about "you need to know the basics!). Thats why I ordered "The 10 day MBA" to get basic knowledge of what I actually dont know. So I can dig deeper on the specific topics I think I need most at the moment.
  • I first was thinking about how I move on with my business. While reading across the forum I also noticed: I could use Ads to drive sales for my online course.
    Problem: I only used SEO for traffic so far and dont know much about Google Ads or FBAds. If I want to use it, I want to be prepared and make the most out of it. So that brings me to the next problem: Good Ads need to convert (otherwise they waste money).
    So: I need to be good at copywriting. I know a little copy writing but def. need to improve it.
  • I also found advice in the forum on how to funnel my coaching business. Thats a plan to pursue after the basics are learned (copywriting, Ad marketing)
  • Tons of other valuable stuff I read and want to read. I notice how I can spend the whole day reading and getting new input. So I need to filter, scheudule time and focus on implementing.
So here is what my ideas are on how to execute:

1. Learn Copywriting fast:
Step 1: Use @Lex DeVille guides (e.g. this one) to create a Upwork account and offer copywriting.
Step 2: Use my NLP background, the books "Ca$hvertising" and "Web Copy That Sells" + Lex DeViles Guide this one to start writing copy on Upwork
Step 3: Apply the learnings on how to write good copy to my online courses salespage

2. Learn Google Ads and FB Ads fast:
Step 1: Again use the Upwork account to offer it.
Step 2: Find ressources to learn it (not researched so far)
Step 3: Apply the learnings and create a Ad Campain for my online course.

3. Further Steps to be added once I am there

Time Horizon:

For 1) 2-3 months
For 2) 2-3 months
Focus during that time: Applying and learning in the specific topic, developing my course marketing, my local coaching clients, learning and reading on supporting topics for 1-2h/day.

That's it for now. I guess I also need to start meditating since my mind is racing because of all the "fuel" for a few days now and I can't fall asleep then. I like that "mindracing" and it feels excited. Though I know that it will not workout good long term if I miss to "shut down" a littl before bed time. Anyone else knows that?

Thanks for reading, thanks for all the valuable content and a special thanks to @Lex DeVille for the epic posts.
 

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OP
OP
Benedict

Benedict

Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Nov 16, 2019
78
85
118
Short Update:
  • Day 7 on Lex' Guide + got some great new headline ideas for my product + wrote some copy
  • Created the Upwork account + got approved right after it
  • Received "Web Copy That Sells"
  • Continue the Copywriting guide and gonna reach out for my first job on Upwork
You'll be updated.
 
OP
OP
Benedict

Benedict

Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Nov 16, 2019
78
85
118
Short Update:

  • Just finished Lex DeVilles Guide for Copywriting ( Here )
  • Will implement my Copy into my Upwork Portfolio and apply for my first job
  • Reading Cashvertising and taking further notes on my Copywriting Spreadsheet
  • My Business Coaching offer was accepted: Will have a client for 6 months now and we will meet twice a month for 2 hours - this gets me a good 4 figure income (once). I was nervous first because the client really rocks his shit in business. There was no doubt I would take it though I had some animalic need to flee from the situation :happy: Now I have to prepare for the coaching + my other coachingclients, too
 

Creed

What do you want to be when you give up?
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Aug 6, 2019
93
125
124
Netherlands
First of all, welcome to the forum. Joining is probably the best decision you'll make all year, there's so much value to be found on here. Use it and provide value for others in return.

I first was thinking about how I move on with my business. While reading across the forum I also noticed: I could use Ads to drive sales for my online course.
Problem: I only used SEO for traffic so far and dont know much about Google Ads or FBAds. If I want to use it, I want to be prepared and make the most out of it. So that brings me to the next problem: Good Ads need to convert (otherwise they waste money).
So: I need to be good at copywriting. I know a little copy writing but def. need to improve it.
This is flawed thinking. You own a coaching business. That business should be your main focus. You're the CEO, it's your job to grow the business, work on strategy etc. Writing good copy will take time. As you wrote in your introduction post, you're aware that the amount of time you have is limited. So why spend months learning how to write copy when you could just pay an excellent copywriter to do that for you and focus the time you save on growing your business instead? Like @Kak said: Stop playing an instrument and start playing the orchestra. Stop focusing on all the small parts of the picture and instead focus on what you need to do to grow your business on a CEO level (strategy, growth etc).
1. Learn Copywriting fast:
Step 1: Use @Lex DeVille guides (e.g. this one) to create a Upwork account and offer copywriting.
Step 2: Use my NLP background, the books "Ca$hvertising" and "Web Copy That Sells" + Lex DeViles Guide this one to start writing copy on Upwork
Step 3: Apply the learnings on how to write good copy to my online courses salespage
This statement confuses me. You want to learn copywriting because you believe it will help you grow your business. But now you want to offer copywriting services on Upwork? Stop taking time away from things that will actually grow your business.
2. Learn Google Ads and FB Ads fast:
Step 1: Again use the Upwork account to offer it.
Step 2: Find ressources to learn it (not researched so far)
Step 3: Apply the learnings and create a Ad Campain for my online course.
Again, why learn all this yourself when there's experts that can provide your 10x the value in 10x less time? And again, why offer this service on Upwork? It doesn't align with the goal of your business.
In short: I have a local coaching business for 2years now (like therapy for healthy people), and also started a second project last year where I sold my online course a few times. I want to create with this project a scalable FL business.
This is what you need to focus on. Marketing, Advertising, Copywriting are all things that will help you grow your coaching business, but they shouldn't be your main focus now. The coaching business and the courses you offer with it is where the ACTUAL value and potential are located. Stop focusing on the small parts of your business (the instruments). Instead, focus on your business as a whole (and it's potential) and identify the people that can get you there (great copywriters, ad/marketing experts etc.) If you don't have the money to hire them, see what you can offer them instead.

If you need help with this, feel free to send me a DM.
 

MaxKhalus

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jun 7, 2018
200
154
148
19
Spain
I had a few weeks on the forum now and decided I start my personal execution thread.

I skip the part of who I am (you can read it in my introduction post).

In short: I have a local coaching business for 2years now (like therapy for healthy people), and also started a second project last year where I sold my online course a few times. I want to create with this project a scalable FL business.

One thing about my goals: Financially: I want to make 35.000€ this year (possible net income for myself).
On learning goals: Improve
- Entrepreneurial/ economic thinking (find out what I dont know)
- Marketing: Copywriting
- Coachingskills: by using trance more often and practicing it, storytelling, clear communication
- Personal: raising to another level of productivity by eliminating even more distractions and learning how to enjoy the process even more

This is like a progress diary for me. I dont intent to write it so much for the reader and more for myself (I know, bad copywriting)

So here is what I found out so far:
  • This forum is huge and offers so much value.
  • As I noticed while reading the TFM: I miss education in economy, business theory (MJ writes about "you need to know the basics!). Thats why I ordered "The 10 day MBA" to get basic knowledge of what I actually dont know. So I can dig deeper on the specific topics I think I need most at the moment.
  • I first was thinking about how I move on with my business. While reading across the forum I also noticed: I could use Ads to drive sales for my online course.
    Problem: I only used SEO for traffic so far and dont know much about Google Ads or FBAds. If I want to use it, I want to be prepared and make the most out of it. So that brings me to the next problem: Good Ads need to convert (otherwise they waste money).
    So: I need to be good at copywriting. I know a little copy writing but def. need to improve it.
  • I also found advice in the forum on how to funnel my coaching business. Thats a plan to pursue after the basics are learned (copywriting, Ad marketing)
  • Tons of other valuable stuff I read and want to read. I notice how I can spend the whole day reading and getting new input. So I need to filter, scheudule time and focus on implementing.
So here is what my ideas are on how to execute:

1. Learn Copywriting fast:
Step 1: Use @Lex DeVille guides (e.g. this one) to create a Upwork account and offer copywriting.
Step 2: Use my NLP background, the books "Ca$hvertising" and "Web Copy That Sells" + Lex DeViles Guide this one to start writing copy on Upwork
Step 3: Apply the learnings on how to write good copy to my online courses salespage

2. Learn Google Ads and FB Ads fast:
Step 1: Again use the Upwork account to offer it.
Step 2: Find ressources to learn it (not researched so far)
Step 3: Apply the learnings and create a Ad Campain for my online course.

3. Further Steps to be added once I am there

Time Horizon:

For 1) 2-3 months
For 2) 2-3 months
Focus during that time: Applying and learning in the specific topic, developing my course marketing, my local coaching clients, learning and reading on supporting topics for 1-2h/day.

That's it for now. I guess I also need to start meditating since my mind is racing because of all the "fuel" for a few days now and I can't fall asleep then. I like that "mindracing" and it feels excited. Though I know that it will not workout good long term if I miss to "shut down" a littl before bed time. Anyone else knows that?

Thanks for reading, thanks for all the valuable content and a special thanks to @Lex DeVille for the epic posts.
...see you back in 4-6 months?
 

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