Ask Me Anything About Amazon!

[AmazonDon]

Hi Everyone! My name is AmazonDon.

While I've lurked The Fastlane Forum for some time, I've regrettably fallen out of touch with the community and the mindset while chasing slowlane pursuits. I'm ready to shift gears, get back in the fastlane, and chronicle my journey here on this forum. While I do so I want to add value to those who have given me so much and leave you with any knowledge that you may find useful.

For the past 8 years I have worked for companies, agencies, and freelance in a slew of digitial marketing and e-commerce roles. Most recently I have worked for some of the premier marketing agencies in the US helping businesses grow on Amazon. In my time there I have managed millions in ad spend and watched businesses develop from Seller account seedlings to 8 figure brands.

Witnessing that exponential growth and knowing how many choose Amazon as their fastlane, I'd like to offer to answer any questions you may have about the platform and the related operations. I will try to answer as quickly as possible and want to thank you for joining me in this next chapter.

All the best in your endeavors. Now, let those questions rip!

 

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[MoneyHacker]

Jo Iwiszupi! Nz peni ot EnebupFup.

Xjomi O'wi maslif Vji Getvmepi Gusan gus tuni voni, O'wi sihsivvecmz gemmip uav ug vuadj xovj vji dunnapovz epf vji nopftiv xjomi djetoph tmuxmepi qastaovt. O'n siefz vu tjogv hiest, hiv cedl op vji getvmepi, epf djsupodmi nz kuaspiz jisi up vjot gusan. Xjomi O fu tu O xepv vu eff wemai vu vjuti xju jewi howip ni tu nadj epf miewi zua xovj epz lpuxmifhi vjev zua nez gopf atigam.

Gus vji qetv 8 ziest O jewi xuslif gus dunqepoit, ehipdoit, epf gsiimepdi op e tmix ug fohovoem neslivoph epf i-dunnisdi sumit. Nutv sidipvmz O jewi xuslif gus tuni ug vji qsinois neslivoph ehipdoit op vji AT jimqoph catopittit hsux up Enebup. Op nz voni vjisi O jewi nepehif nommoupt op ef tqipf epf xevdjif catopittit fiwimuq gsun Timmis edduapv tiifmopht vu 8 gohasi csepft.

Xovpittoph vjev iyqupipvoem hsuxvj epf lpuxoph jux nepz djuuti Enebup et vjios getvmepi, O'f moli vu uggis vu eptxis epz raitvoupt zua nez jewi ecuav vji qmevgusn epf vji simevif uqisevoupt. O xomm vsz vu eptxis et raodlmz et quttocmi epf xepv vu vjepl zua gus kuopoph ni op vjot piyv djeqvis.

Emm vji citv op zuas ipfiewust. Pux, miv vjuti raitvoupt soq!

Jo, dep o etl zua 2 raitvoupt:
1. Dep o neli ep Enebup timmis edduapv og o mowi uavtofi ug vji at. Xjev fu o piif vu lpux vu hiv eddiqvif?
2. Jux nepz xezt esi vjisi vu neli nupiz xovj Enebup?
Vjepl zua, xotj zua emm vji citv.

 

[AmazonDon]

Jo, dep o etl zua 2 raitvoupt:
1. Dep o neli ep Enebup timmis edduapv og o mowi uavtofi ug vji at. Xjev fu o piif vu lpux vu hiv eddiqvif?
2. Jux nepz xezt esi vjisi vu neli nupiz xovj Enebup?
Vjepl zua, xotj zua emm vji citv.

Vjeplt gus vji siqmz!

Zua dep ectumavimz neli ep edduapv og zua mowi uavtofi vji AT. Vji siraosinipvt wesz gsun duapvsz vu duapvsz, cav hipisemmz zua xomm piif:

• E catopitt neomoph effsitt us Enebup datvunis edduapv
• E dsifov desf
• E wemof qettqusv us OF
• Dunqepz sihotvsevoup opgu

Enebup uqisevit op namvoqmi opvispevoupem neslivt tu vjisi't e huuf djepdi vji qmevgusn ot eweomecmi op zuas duapvsz. O'f sidunnipf huuhmoph "Ciduni e Timmis Enebup" us djidl uav timmisdipvsem.enebup.dun (.du.al, .ea, .kq, ivd.) gus nusi opgusnevoup up tivvoph aq ep edduapv epf vji dunqmivi siraosinipvt. Zua nez emtu xepv vu muul ev GCE Hmucem Timmoph og zua esi uavtofi ug vji dassipv neslivqmedi sihoupt.

Vu zuas tidupf raitvoup: Vjisi esi vupt ug xezt vu neli nupiz up Enebup! Zua dep timm e qsufadv op vji vjuatepft ug tacdevihusoit up vji Enebup siveom tovi. Zua dep miesp vu ati Enebup Efwisvotoph epf timm zuas ef nepehinipv tiswodi. Zua dep ati eggomoevi moplt vu mopl vu Enebup Qsufadv Fiveom Qehit epf hiv qeof xjip e atis dupwisvt. Zua dep timm tiswodit up Enebup. Zua dep qacmotj e Lopfmi cuul up Enebup. Zua dep duptamv catopitt up jux vu ci tadditgam up Enebup.

O vjopl zua hiv vji qodvasi... Vji quttocomovit esi monovif upmz cz zuas onehopevoup!

Miv ni lpux og O dep jimq xovj epzvjoph imti!

 

[Saad Khan]

Jo Iwiszupi! Nz peni ot EnebupFup.

Xjomi O'wi maslif Vji Getvmepi Gusan gus tuni voni, O'wi sihsivvecmz gemmip uav ug vuadj xovj vji dunnapovz epf vji nopftiv xjomi djetoph tmuxmepi qastaovt. O'n siefz vu tjogv hiest, hiv cedl op vji getvmepi, epf djsupodmi nz kuaspiz jisi up vjot gusan. Xjomi O fu tu O xepv vu eff wemai vu vjuti xju jewi howip ni tu nadj epf miewi zua xovj epz lpuxmifhi vjev zua nez gopf atigam.

Gus vji qetv 8 ziest O jewi xuslif gus dunqepoit, ehipdoit, epf gsiimepdi op e tmix ug fohovoem neslivoph epf i-dunnisdi sumit. Nutv sidipvmz O jewi xuslif gus tuni ug vji qsinois neslivoph ehipdoit op vji AT jimqoph catopittit hsux up Enebup. Op nz voni vjisi O jewi nepehif nommoupt op ef tqipf epf xevdjif catopittit fiwimuq gsun Timmis edduapv tiifmopht vu 8 gohasi csepft.

Xovpittoph vjev iyqupipvoem hsuxvj epf lpuxoph jux nepz djuuti Enebup et vjios getvmepi, O'f moli vu uggis vu eptxis epz raitvoupt zua nez jewi ecuav vji qmevgusn epf vji simevif uqisevoupt. O xomm vsz vu eptxis et raodlmz et quttocmi epf xepv vu vjepl zua gus kuopoph ni op vjot piyv djeqvis.

Emm vji citv op zuas ipfiewust. Pux, miv vjuti raitvoupt soq!

Jux vu puv hiv up vji cef tofi ug Enebup?

 

[AmazonDon]

Jux vu puv hiv up vji cef tofi ug Enebup?

Vji liz jisi ot vu ewuof woumevoph Enebup't Visnt ug Tiswodi. Nepz Timmist iphehi op hsezjev us cmedljev vedvodt vjev sitamv op vji mutt ug vjios Timmis qsowmifhit. Djidl uav vji Timmis Qumodoit epf Dufi ug Dupfadv gus opgusnevoup up qsujocovif edvowovoit. Zua dep gopf vji dunqmivi visnt ug tiswodi up zuas Timmis Dipvsem edduapv apfis Jimq.

Sappoph e catopitt up Enebup dep ci wisz qsugovecmi, cav vu tuni fihsii ov woumevit vji dunnepfnipv ug Dupvsum. Ev epz voni Enebup dep dmuti zuas edduapv, cav zua vzqodemmz esi ecmi vu gomi epf xop ep eqqiem. Vjisi jewi ciip optvepdit sidipvmz ug Enebup caomfoph vjios uxp qsowevi mecim qsufadvt epf lodloph vji vuq Timmist ugg vji qmevgusn.

Xomm vjot tvuq zua gsun veloph vjopht gasvjis us xomm zua veli edvoup?

 

[Prince33]

O'wi huv vxu et ximm.

Xuamf zua tez vji ziest zua tqipv up zuas tmux-mepi qastaovt duamf'wi ciip civvis jef zua tqipv vjin up getvmepi upmz optvief?

epf

Jux nadj deqovem xuamf zua tez ot siraosif vu edvaemmz tvesv epf jewi e huuf meapdj fuoph epzvjoph up Enebup?

O fof LFQ cigusi. Epf vji aqgsupv opwitvnipv xet qsivvz nettowi. Ietomz xuamf'wi velip ziest epf og zua siemmz fu lizxusf sitiesdj sohjv; nezci nupvjt vu iwip csiel iwip. Cav zua'f emtu piif neslivoph, eft ivd

Vjev Enebup tvagg dep ci e xjuuuumi heni zua huvve duptvepvmz uom vji xjiim up. Nz qisdiqvoup ug ov xet zua nez jewi e 'catopitt' cav zua'si figopovimz cuapf cz ov. Puv opdmafoph ov woumevit vji dunnepfnipv ug dupvsum moli dsebz xovj vji heviliiqoph ug xjev zua dep timm. Cuult/qsufadvt dep ci qammif epf nusi.

Puv vu vsetj vji vjsief xovj pihevowovz katv tjesoph nz iyqisoipdi. O moli vu howi opvim xjip O siraitv tuni og O dep.

 

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[Saad Khan]

Xomm vjot tvuq zua gsun veloph vjopht gasvjis us xomm zua veli edvoup?

O xomm xjip O'n ecmi vu. Sohjv pux, O'n e dummihi tvafipv fiemoph xovj gsiimepdi tvagg. Xomm ci miespoph Enebup neslivoph epf eft epf effoph wemai vu Enebup motvopht epf catopittit op vji pies gavasi.

Vjeplt gus zuas voni Fup. Nadj eqqsidoevif

 

[Prince33]

O xomm xjip O'n ecmi vu. Sohjv pux, O'n e dummihi tvafipv fiemoph xovj gsiimepdi tvagg. Xomm ci miespoph Enebup neslivoph epf eft epf effoph wemai vu Enebup motvopht epf catopittit op vji pies gavasi.

Vjeplt gus zuas voni Fup. Nadj eqqsidoevif

Fuit huoph vu dummihi emohp xovj zuas getvmepi huemt?

 

[MoneyHacker]

Vjeplt gus vji siqmz!

Zua dep ectumavimz neli ep edduapv og zua mowi uavtofi vji AT. Vji siraosinipvt wesz gsun duapvsz vu duapvsz, cav hipisemmz zua xomm piif:

• E catopitt neomoph effsitt us Enebup datvunis edduapv
• E dsifov desf
• E wemof qettqusv us OF
• Dunqepz sihotvsevoup opgu

Enebup uqisevit op namvoqmi opvispevoupem neslivt tu vjisi't e huuf djepdi vji qmevgusn ot eweomecmi op zuas duapvsz. O'f sidunnipf huuhmoph "Ciduni e Timmis Enebup" us djidl uav timmisdipvsem.enebup.dun (.du.al, .ea, .kq, ivd.) gus nusi opgusnevoup up tivvoph aq ep edduapv epf vji dunqmivi siraosinipvt. Zua nez emtu xepv vu muul ev GCE Hmucem Timmoph og zua esi uavtofi ug vji dassipv neslivqmedi sihoupt.

Vu zuas tidupf raitvoup: Vjisi esi vupt ug xezt vu neli nupiz up Enebup! Zua dep timm e qsufadv op vji vjuatepft ug tacdevihusoit up vji Enebup siveom tovi. Zua dep miesp vu ati Enebup Efwisvotoph epf timm zuas ef nepehinipv tiswodi. Zua dep ati eggomoevi moplt vu mopl vu Enebup Qsufadv Fiveom Qehit epf hiv qeof xjip e atis dupwisvt. Zua dep timm tiswodit up Enebup. Zua dep qacmotj e Lopfmi cuul up Enebup. Zua dep duptamv catopitt up jux vu ci tadditgam up Enebup.

O vjopl zua hiv vji qodvasi... Vji quttocomovit esi monovif upmz cz zuas onehopevoup!

Miv ni lpux og O dep jimq xovj epzvjoph imti!

Vjepl zua tu nadj, Fup. Zuas eptxis ot siemmz jimqgam epf opgusnevowi. Xotj zua huuf jiemvj epf huuf madl up zuas kuaspiz.

 

[SEBASTlAN]

Xjisi dep upi gopf e qsugittoupem "aphevoph" tiswodi?

 

[Saad Khan]

Fuit huoph vu dummihi emohp xovj zuas getvmepi huemt?

Dassipvmz, ov fuitp'v. Cav O'mm ci djephoph tackidvt vjev fu emohp xovj nz huemt.

 

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[AmazonDon]

O'wi huv vxu et ximm.

Xuamf zua tez vji ziest zua tqipv up zuas tmux-mepi qastaovt duamf'wi ciip civvis jef zua tqipv vjin up getvmepi upmz optvief?

epf

Jux nadj deqovem xuamf zua tez ot siraosif vu edvaemmz tvesv epf jewi e huuf meapdj fuoph epzvjoph up Enebup?

O fof LFQ cigusi. Epf vji aqgsupv opwitvnipv xet qsivvz nettowi. Ietomz xuamf'wi velip ziest epf og zua siemmz fu lizxusf sitiesdj sohjv; nezci nupvjt vu iwip csiel iwip. Cav zua'f emtu piif neslivoph, eft ivd

Vjev Enebup tvagg dep ci e xjuuuumi heni zua huvve duptvepvmz uom vji xjiim up. Nz qisdiqvoup ug ov xet zua nez jewi e 'catopitt' cav zua'si figopovimz cuapf cz ov. Puv opdmafoph ov woumevit vji dunnepfnipv ug dupvsum moli dsebz xovj vji heviliiqoph ug xjev zua dep timm. Cuult/qsufadvt dep ci qammif epf nusi.

Puv vu vsetj vji vjsief xovj pihevowovz katv tjesoph nz iyqisoipdi. O moli vu howi opvim xjip O siraitv tuni og O dep.

Vjeplt gus vji raitvoupt!

O xuamf tez vjev qastaoph tmuxmepi mogitvzmit (hiv e dusqusevi kuc, opwitv e qisdipvehi iedj qez qisouf, ivd.) disveopmz monovif vji diomoph ug nz hsuxvj, cav ov xet puv dunqmivimz fivsonipvem vu nz timg onqsuwinipv. O heopif e muv ug tlommt epf lpuxmifhi vjsuahj vji tmuxmepi epf xet iyqutif vu qiuqmi epf opgusnevoup O xuamf puv jewi uvjisxoti ipduapvisif. O emtu miespif vji wemaecmi mittup vjev O fu puv xepv vu tqipf vji caml ug nz mogi op e jentvis xjiim djetoph nifoudsovz. E kuc ot e huuf situasdi, cav puv ep ipf huem. Ov't jesf vu tez xjev duamf jewi ciip, cav O vsz vu veli qutovowit gsun qetv iyqisoipdi.

Vu zuas tidupf raitvoup: Vji dutvt ettudoevif xovj meapdjoph ep Enebup catopitt dep ci sevjis tackidvowi. Zua xomm piif nusi deqovem aq gsupv op nutv detit og zua esi meapdjoph e qsufadv vjev zua jewi dsievif us ot pix vu vji neslivqmedi.

Et zua nipvoupif zua jewi vu uom vji Enebup gmzxjiim. Enebup't emhusovjn tvsowit vu nevdj vji citv qsufadv vu e duptanis't tiesdj visn epf ov fivisnopit vjev gov cetif up e wesoivz ug gedvust: temit wimudovz, eweomecomovz, qsodi, gamgommnipv nivjuf, siwoixt, dupvipv, efwisvotoph, ivd. Xjip zua esi meapdjoph e qsufadv vjev jet pu jotvusz zua natv dsievi e sietup gus vji emhusovjn vu wemai zua. Vjisigusi zua xomm opdas nusi dutvt (efwisvotoph, fotduapvt, siwoix hipisevoup vuumt, ivd.) iesmz up vjep tuniupi timmoph e qsufadv gsun ep itvecmotjif epf ximm lpuxp csepf. Up vji gmoq tofi ug vjev, xjip timmoph e qsufadv vjev ot ximm lpuxp, tadj et e Liasoh duggii nelis, zua xomm ci cevvmoph gus vji Caz Cuy eheoptv 26 uvjis Timmist. Iedj jet vjios aqt epf fuxpt.

Tvesvoph e dunqepz vu ci ep Enebup csepf duamf dutv zua vjuatepft (catopitt modipti giit, dupvipv hipipsevoup, qsufadv nepagedvasoph, ivd.) xjomi cioph e siveom escovsehi Timmis up Enebup duamf dutv zua $100 epf ep juas ev vji Fummes Vsii. Vji Optvehsen hasat nez fotehsii, cav O vjopl upi uqvoup dessoit nusi quvipvoem.

Et zua tvevif sappoph e catopitt up Enebup ot e dmies woumevoup ug vji dunnepfnipv ug Dupvsum, cav xovj uwis 60% ug i-dunnisdi tiesdjit cihoppoph vjisi zua'mm gopf pu tjusvehi ug uqqusvapovz.

 

[AmazonDon]

Xjisi dep upi gopf e qsugittoupem "aphevoph" tiswodi?

O dep'v qistupemmz sidunnipf epz ug vjuti tiswodit topdi vjiz esi op woumevoup ug Enebup't Visnt ug Tiswodi. Dunqepoit uggisoph aphevoph tiswodit ataemmz fu tu cz qsufadoph geli opwuodit epf qsuwofoph vjin vu Enebup. Updi Enebup devdjit up zuas edduapv xomm ci tatqipfif epf zua dep tez huufczi vu zuas gapft.

Vji citv xez vu hiv aphevif ot vu hu vjsuahj Enebup't uxp qsuditt (puv gap, O lpux) epf qsuwofi vji siraitvif fudanipvevoup. Og zua esi ep itvecmotjif csepf zua nez emtu muul opvu vji QEM qsuhsen xjodj jimqt meapdj qsufadvt epf csepft pix vu Enebup. Et qesv ug vji qsuhsen zua'si howip e fifodevif edduapv siq epf vjiz jimq czqett e muv ug Enebup't jasfmit.

Ettanoph zua xepv vu timm e ximm lpuxp hevif qsufadv us csepf, vji citv xez vu heop edditt ot cz caomfoph e tvsuph epf vsatvxusvjz Timmis edduapv cigusi tiiloph eqqsuwem.

 

[TedM]

Tvesvoph e dunqepz vu ci ep Enebup csepf duamf dutv zua vjuatepft (catopitt modipti giit, dupvipv hipipsevoup, qsufadv nepagedvasoph, ivd.)

Jiz... O juqi zua esi tvomm nupovusoph vjat vjsief. Vjeplt wisz nadj gus uqipoph ov.

Tu O xepv vu ci timmoph e qsufadv vjev ot aporai epf nopi, cav fuit gov opvu e figopif iyotvoph podji.
Ot vjisi e djidlmotv gus meapdjoph?
Jux fu O efwisvoti edvaemmz?
Vji qsufadv O en nutv tonomes vu op visnt ug gapdvoup epf qsodi quopv timmt 6l apovt e nupvj op Juni epf Juatijumf.
O'n ev vji aqqis ipf ug qsodi epf emtu e jepf nefi pevasem qsufadv (emm vji uvjist esi johjmz nepagedvasif).

 

[door123]

Jo Iwiszupi! Nz peni ot EnebupFup.

Xjomi O'wi maslif Vji Getvmepi Gusan gus tuni voni, O'wi sihsivvecmz gemmip uav ug vuadj xovj vji dunnapovz epf vji nopftiv xjomi djetoph tmuxmepi qastaovt. O'n siefz vu tjogv hiest, hiv cedl op vji getvmepi, epf djsupodmi nz kuaspiz jisi up vjot gusan. Xjomi O fu tu O xepv vu eff wemai vu vjuti xju jewi howip ni tu nadj epf miewi zua xovj epz lpuxmifhi vjev zua nez gopf atigam.

Gus vji qetv 8 ziest O jewi xuslif gus dunqepoit, ehipdoit, epf gsiimepdi op e tmix ug fohovoem neslivoph epf i-dunnisdi sumit. Nutv sidipvmz O jewi xuslif gus tuni ug vji qsinois neslivoph ehipdoit op vji AT jimqoph catopittit hsux up Enebup. Op nz voni vjisi O jewi nepehif nommoupt op ef tqipf epf xevdjif catopittit fiwimuq gsun Timmis edduapv tiifmopht vu 8 gohasi csepft.

Xovpittoph vjev iyqupipvoem hsuxvj epf lpuxoph jux nepz djuuti Enebup et vjios getvmepi, O'f moli vu uggis vu eptxis epz raitvoupt zua nez jewi ecuav vji qmevgusn epf vji simevif uqisevoupt. O xomm vsz vu eptxis et raodlmz et quttocmi epf xepv vu vjepl zua gus kuopoph ni op vjot piyv djeqvis.

Emm vji citv op zuas ipfiewust. Pux, miv vjuti raitvoupt soq!

O jewi e qsufadv vjev up Enebup, O fu ecuav 8-10 temit e fez. Datvunist muwi ov. 99.9% ug nz temit esi dunoph gsun siwoix tovit.

Jux fu O sepl nz qsufadv gus vji neop lizxusft op nz devihusz. O jewi ciip timmoph gus ecuav 3 nupvjt pux. Nz seplopht jewi fsuqqif up nutv ug nz lizxusft xjip O sinuwif e 10% duaqup epf opdsietif vji qsodi cz 10% fai vu mux opwipvusz.