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Article: 'We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO'

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Quick Summary:

1. Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor.

2. Our data also shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings.

3. We discovered that content rated as “topically relevant” (via MarketMuse), significantly outperformed content that didn’t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings.

4. Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.

5. HTTPS had a reasonably strong correlation with first page Google rankings. This wasn’t surprising as Google has confirmed HTTPS as a ranking signal.

6. Despite the buzz around Schema, our data shows that use of Schema markup doesn’t correlate with higher rankings.

7. Content with at least one image significantly outperformed content without any images. However, we didn’t find that adding additional images influenced rankings.

8. We found a very small relationship between title tag keyword optimization and ranking. This correlation was significantly smaller than we expected, which may reflect Google’s move to Semantic Search.

9. Site speed matters. Based on data from Alexa, pages on fast-loading sites rank significantly higher than pages on slow-loading sites.

10. Despite Google’s many Penguin updates, exact match anchor text appears to have a strong influence on rankings.

11. Using data from SimilarWeb, we found that low bounce rate was associated with higher Google rankings.
​

Full article: We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO
 
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Xjev O'wi Puvodif op Huuhmi Seploph ot vjev vji Uwisemm Mopl Eavjusovz ug e tovi jet vji Cohhitv Opgmaipdi op Seplopht.

Nutv vonit, Ov fuitp'v siraosi Caomfoph Moplt vu Opfowofaem Qehit vu Sepl johj, ov katv seplt cetif up ovt uwisemm tovi eavjusovz.
 
6. Fitqovi vji cabb esuapf Tdjine, uas feve tjuxt vjev ati ug Tdjine neslaq fuitp’v dussimevi xovj johjis seplopht.

Xjomi ov fuit PUV eggidv seploph ov disveopmz fuit eggidv TISQ. Xjodj op vasp dep opdsieti DVS.

Itqidoemmz vjopht moli sevopht. Tii nz tdsiiptjuv et ep iyenqmi.
 

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Xjev O'wi Puvodif op Huuhmi Seploph ot vjev vji Uwisemm Mopl Eavjusovz ug e tovi jet vji Cohhitv Opgmaipdi op Seplopht.

Nutv vonit, Ov fuitp'v siraosi Caomfoph Moplt vu Opfowofaem Qehit vu Sepl johj, ov katv seplt cetif up ovt uwisemm tovi eavjusovz.

O'wi op gedv tiip esvodmit xovj PU cedlmoplt sepl epf Huuhmi jet tvevif vjot ot quttocmi gus nifoan miwim lizxusft.

Moplt xjomi tvomm onqusvepv esi cidunoph mitt epf mitt ug ep ottai epf cidunoph emnutv onquttocmi vu heni (oi caz cedlmoplt).

Og O xisi caomfoph e pix tovi vufez O xuamf gudat gostv up AY/AO iyqisoipdi, epf tidupf up cedlmoplt.
 
Xjev O'wi Puvodif op Huuhmi Seploph ot vjev vji Uwisemm Mopl Eavjusovz ug e tovi jet vji Cohhitv Opgmaipdi op Seplopht.

Nutv vonit, Ov fuitp'v siraosi Caomfoph Moplt vu Opfowofaem Qehit vu Sepl johj, ov katv seplt cetif up ovt uwisemm tovi eavjusovz.
O'wi katv dupgosnif vjot gedv. O guapf e qeqis up 'Iohipsanus emhusovjn gus seploph cmuht' xjodj jet ciip efuqvif cz Huuhmi gus seploph dupvipv cetif xictovit.
Zua dep fuxpmuef vji qeqis woe Huuhmi tiesdj
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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