The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Article: 'We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO'

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

ChrisV

Legendary Contributor
EPIC CONTRIBUTOR
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 10, 2015
3,129
6,789
1,512
Islands of Calleja
Quick Summary:

1. Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor.

2. Our data also shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings.

3. We discovered that content rated as “topically relevant” (via MarketMuse), significantly outperformed content that didn’t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings.

4. Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.

5. HTTPS had a reasonably strong correlation with first page Google rankings. This wasn’t surprising as Google has confirmed HTTPS as a ranking signal.

6. Despite the buzz around Schema, our data shows that use of Schema markup doesn’t correlate with higher rankings.

7. Content with at least one image significantly outperformed content without any images. However, we didn’t find that adding additional images influenced rankings.

8. We found a very small relationship between title tag keyword optimization and ranking. This correlation was significantly smaller than we expected, which may reflect Google’s move to Semantic Search.

9. Site speed matters. Based on data from Alexa, pages on fast-loading sites rank significantly higher than pages on slow-loading sites.

10. Despite Google’s many Penguin updates, exact match anchor text appears to have a strong influence on rankings.

11. Using data from SimilarWeb, we found that low bounce rate was associated with higher Google rankings.

Full article: We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO
 

Don't like ads? Remove them while supporting the forum. Subscribe.

A. Rodriguez

Contributor
Read Millionaire Fastlane
Jan 5, 2018
72
78
63
20
Nigeria
What I've Noticed in Google Ranking is that the Overall Link Authority of a site has the Biggest Influence in Rankings.

Most times, It doesn't require Building Links to Individual Pages to Rank high, it just ranks based on its overall site authority.
 

lludwig

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 18, 2018
444
1,214
361
New York
6. Despite the buzz around Schema, our data shows that use of Schema markup doesn’t correlate with higher rankings.

While it does NOT affect ranking it certainly does affect SERP. Which in turn can increase CTR.

Especially things like ratings. See my screenshot as an example.
 

Attachments

  • Screen Shot 2018-09-01 at 10.39.35 PM.png
    Screen Shot 2018-09-01 at 10.39.35 PM.png
    260.7 KB · Views: 15

lludwig

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 18, 2018
444
1,214
361
New York
What I've Noticed in Google Ranking is that the Overall Link Authority of a site has the Biggest Influence in Rankings.

Most times, It doesn't require Building Links to Individual Pages to Rank high, it just ranks based on its overall site authority.

I've in fact seen articles with NO backlinks rank and Google has stated this is possible for medium level keywords.

Links while still important are becoming less and less of an issue and becoming almost impossible to game (ie buy backlinks).

If I were building a new site today I would focus first on UX/UI experience, and second on backlinks.
 

A. Rodriguez

Contributor
Read Millionaire Fastlane
Jan 5, 2018
72
78
63
20
Nigeria
What I've Noticed in Google Ranking is that the Overall Link Authority of a site has the Biggest Influence in Rankings.

Most times, It doesn't require Building Links to Individual Pages to Rank high, it just ranks based on its overall site authority.
I've just confirmed this fact. I found a paper on 'Eigenrumor algorithm for ranking blogs' which has been adopted by Google for ranking content based websites.
You can download the paper via Google search
 

Sponsored Offers

  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
I thought I would post up the first video from the newest 2021 program content... Just a...
  • Sticky
MARKETPLACE Kill Bigger Incubator
I have not offered one of these in a while, but it looks like I have time to take on an...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Hi Andreas, It is per month, with the first month being half. This is a great question, I...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Hi Lex, I looked at several options including Kajabi and settled on the Divi theme on Wordpress...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Are you looking for a new, lesser-known but potentially very lucrative source of leads to your...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
The story is BASED UPON a true story. The details aren't entirely accurate or from a distinct...



Forum Sponsor

Grow an online business:
- Start immediately!
- Master business skills!
- 100+ Fastlane students enrolled!
Review & Details >

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom