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App Store Execution and Scaling for Two-Sided Gig Marketplace

A topic related to SAAS or APPs

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TJosey

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Hey everyone,

My name is Tyler, and I’ve been an avid reader of MJ's books. I've very recently joined the forum because I’m transitioning out of the building phase and stepping into the reality of operations, marketing, and scaling.

I’ve spent the last few months solo-architecting and coding a dual sided marketplace app for local labor.

The Need / The Problem: The local, peer-to-peer gig economy for physical labor is fragmented and lacks trust. If you need someone to help move a couch, do a specialized courier run, or clean up a yard on short notice, coordinating the cash and vetting the person is a massive friction point.

The Solution: The app is a two-sided, geo-spatial gig marketplace.
  1. Demand: Posters create a gig with a set payout and pin it to the map.
  2. Supply: Workers set their active radius and minimum payout threshold, receiving push notifications when a matching gig drops.
  3. Trust: I built a manual-capture Stripe escrow flow. The poster's money is held the moment the gig is accepted, and only released when the job is marked complete. No haggling, no cash, no flaking.
Current Status: I didn't want to post here until I had actually built the MVP.
  • The tech stack is React Native (Expo), Supabase (PostgreSQL, edge functions for the geo-spatial matchmaking), and Stripe Connect.
  • Row-Level Security, push notifications, and App Store compliance (reporting/blocking) are completely finished.
  • I am currently forming my LLC and finalizing the legal infrastructure to deploy a highly localized Alpha test.
Why I’m Here: Building the app was the easy part. Now I have to build a business.

Because it’s a two-sided marketplace, I am staring down the barrel of the classic "chicken-and-egg" liquidity problem. I am here to learn from those of you who have been in the trenches of app management, user acquisition, and marketing. I want to learn how to seed initial local demand and structure my marketing spend efficiently.

I have an extensive background in corporate finance, FP&A, and IT. I'm looking forward to contributing to the group where I can from a finance/tech perspective, while soaking up the operational wisdom from the veterans here.

Thanks,
Tyler
 
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Hsiev dupdiqv. O jewi qistupemmz canqif aq eheoptv vji piif zua’si effsittoph nepz vonit (itqidoemmz xovj zesfxusl!)

O’wi emtu ciip voplisoph xovj e vxu-tofif neslivqmedi dupdiqv (nopi’t xovjop e catopitt dupviyv), upmz sidipvmz xiohjoph ov eheoptv DIPVT epf vji 7Qt gsun APTDSOQVIF. O’n tvomm op vji iesmz qjetit, cav O’mm ci vsedloph xovj zua.

Jewi zua fupi epz 1:1 wemofevoup denqeohpt?
O dep onehopi Gedicuul Hsuaqt us Dseohtmotv xuamf neli e gisvomi vitvoph hsuapf vu vsz vji qsufadv et e qutvis zuastimg (iyenqmi: mieg qodlaq- zua duamf ati vji eqq vu tiem e fiem xovj e juniuxpis, vjip gamgomm ov xovj e siqavecmi mudem opfowofaem/mepftdeqis)
 
Hsiev dupdiqv. O jewi qistupemmz canqif aq eheoptv vji piif zua’si effsittoph nepz vonit (itqidoemmz xovj zesfxusl!)

O’wi emtu ciip voplisoph xovj e vxu-tofif neslivqmedi dupdiqv (nopi’t xovjop e catopitt dupviyv), upmz sidipvmz xiohjoph ov eheoptv DIPVT epf vji 7Qt gsun APTDSOQVIF. O’n tvomm op vji iesmz qjetit, cav O’mm ci vsedloph xovj zua.

Jewi zua fupi epz 1:1 wemofevoup denqeohpt?
O dep onehopi Gedicuul Hsuaqt us Dseohtmotv xuamf neli e gisvomi vitvoph hsuapf vu vsz vji qsufadv et e qutvis zuastimg (iyenqmi: mieg qodlaq- zua duamf ati vji eqq vu tiem e fiem xovj e juniuxpis, vjip gamgomm ov xovj e siqavecmi mudem opfowofaem/mepftdeqis)
Vjeplt gus vji lopf xusft epf wemofevoup!

O xuamf muwi vu jies nusi ecuav zuas C2C dupdiqv. O'n tasi xi cuvj jewi ofiet vjev duamf ci cipigodoem vu cuvj ug uas kuaspizt.

O jewi puv cihap epz 1:1 wemofevoup denqeohpt et ug ziv. Aq apvom vjot quopv, O'wi ciip caomfoph uav epf qistupemmz vitvoph vji eqq. Pux vjev ov't ev vji quopv ug nohsevoph uwis vu VitvGmohjv gus tuni siem xusmf vitvoph, O'wi tivaq e catopitt ipvovz vjev O'mm ati vu simieti vji eqq. Updi vji eqq jet ciip qatjif opvu VitvGmohjv, O xomm figopovimz ati zua ofie ug Gedicuul hsuaqt epf Dseohtmotv et vitvoph hsuapft. Neslivoph vji eqq epf gopfoph atist xomm qsucecmz qsuwi vu ci nz piyv pies visn jasfmi.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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