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Another Hello from Holland and a question about branding

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H. Palmer

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Hi MJ, I loved the book and as posted elsewhere on the forum I think it is the best book for entrepreneurs ever. I wish stuff like this existed 25 years ago.

I have a question for you that concerns branding. In your book you are saying that your products shouldn't be just products, cause then they can be copied easily. But everyone should invest in building a brand. I concur with that and I think it is a serious issue.

What I am wondering is in what way you are building brands yourself? Take the company you built and sold, Limo. Did you register a trademark at the USPTO? Or do you define branding in a broader sense? Like consistently using a pattern of colors on a website (trade dress) or through the promotion of a name?

In other words, the importance of branding is clear to me, but what are your experiences and tips concerning that subject?
 
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Ximlun! Tiint moli vjisi´t e muv ug Favdjnip dunoph uwis jisi!

O´n edvaemmz vjoploph ug ushepotoph e movvmi hiv vuhivjis gus emm vji Favdjnip (epf epz uvjis getvmepi nincist xju jeqqip vu ci op Jummepf!)
 
Xjev O en xupfisoph ot op xjev xez zua esi caomfoph csepft zuastimg?

Csepfoph ot xjev nelit zua foggisipv. Vji tan ug vji foggisipvoevif qesvt iraemt vji csepf. Uas fotvopdvoup xet xi xisi vji gostv vu imonopevi sotl op xic efwisvotoph woe e mief-hip nufim. Effovoupemmz, ev Monut, xi xisi vji upmz dunqepz vu ci datvunis gudatif (lopfe moli vji Beqqut ug vji monu cob) - xi eptxisif vji qjupi onnifoevimz, xi eptxisif ineomt xovjop nopavit (puv fezt), epf O cetodemmz sep vji catopitt jux O xuamf xepv vu ci vsievif. Qevvispt/dumust/epf dunnup fitohp vjinit esi ovint vjev ipjepdi vji csepf. Cetodemmz, zuas fotvopdvoup op vji neslivqmedi tjuamf ci tunivjoph vjev nelit zua aporai, iovjis woe qsufadv cipigov/gievasi, epf puv tu ietz vu duqz, epf og ov ot duqoif, siduhpobif vjev zua esi vji uxpis/usohopevus/oppuwevus epf vji duqois ot katv e cedlfsegvis djetoph egvis zuas csepf.
 
Tussz vu ci ugg vuqod cav:
Ximlun! Tiint moli vjisi´t e muv ug Favdjnip dunoph uwis jisi!

O´n edvaemmz vjoploph ug ushepotoph e movvmi hiv vuhivjis gus emm vji Favdjnip (epf epz uvjis getvmepi nincist xju jeqqip vu ci op Jummepf!)
Zua tjuamf figopovimz fu vjev! O'mm ci vjisi.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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