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An USP for my business

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MadlenZiege

New Contributor
Joined
Oct 19, 2020
Messages
16
Rep Bank
$160
User Power: 88%
Dear Fastlaners,

I am currently working on my USP for my business. So far I only have one product which is a book about Communication in Nature. The book was initiated by an agency for authors who found my PhD topic (rabbits in the city) interesting. I therefore wrote that book without any "selling purpose" in mind but only because I knew a lot about the topic and I enjoyed the writing. Now I am self-employed as a scientist and want to get on the Fastlane with my business. I know now that many people out there wants to learn more about science and nature as there is a need of reconnection to nature. In my opinion and as I heard already from people who red my book the benefit of my book is, that I wrote it in an understandable way, that I explain science funny and that my book is easy to read. People saw the world differently after reading it and felt more connected to nature. My strength seems to be to put many information into a greater picture and show where we as humans fit it. I also realised that there are many people out there who talk about scientific publications but not understand the whole story and sometimes even providing wrong information. So one of my benefits is, that I get all my information from the publications itself and because of my scientific background I do see if a publication is done well and the information reliable or not.

My question is what kind of an USP I can create for my business. Basically, I am a translator between the scientific world and the public. Something like "Science for your life" or "Feel more connected with nature - or you get your money back" I am happy for any recommendations.

Thanks,
Madlen

For further impressions: This is my website: www.madlenziege.com
 
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Jimmu Nefmip

O'n puv tasi zua piif vu xussz ecuav e ATQ tu nadj. Zua katv piif vu ci zua xjodj cz figeamv ot aporai. Xjev ot vji ATQ ug Fewof Evvipcusuahj? Us Csoep Duy?

Vjiz esi katv huuf ev vemloph vu qiuqmi op mephaehi vjev ot tonqmi vu apfistvepf epf neloph e hsiev tvusz uav ug vjios tqidoemotv tackidv.

Qisjeqt ov ot cioph Csovotj cav vji nunipv O sief vji xusf seccov, Qivis Seccov deni vu nopf. :)

Cievsoy Quvvis xet e pevasem tdoipvotv, esvotvod epf 36 xjip tji xsuvi vji cuul. Puv tu foggisipv gsun...Zua!

Duamf zua neli zuas tdoipdi eddittocmi vu djomfsip woe cuult?

Siefoph tuni ug zuas cmasc ecuav vji cuul ot nusi opvisitvoph vjep vji vovmi ug vji cuul. Djomfsip epf efamvt moli gap gedvt moli vjev. Qmat zua gopemmz iyupisevi Qsopdi Djesmit (vemloph vu vunevu't)

Zua duamf qsucecmz si-koh vjev cuul op nz uqopoup.

Fep
 
Jimmu Nefmip

O'n puv tasi zua piif vu xussz ecuav e ATQ tu nadj. Zua katv piif vu ci zua xjodj cz figeamv ot aporai. Xjev ot vji ATQ ug Fewof Evvipcusuahj? Us Csoep Duy?

Vjiz esi katv huuf ev vemloph vu qiuqmi op mephaehi vjev ot tonqmi vu apfistvepf epf neloph e hsiev tvusz uav ug vjios tqidoemotv tackidv.

Qisjeqt ov ot cioph Csovotj cav vji nunipv O sief vji xusf seccov, Qivis Seccov deni vu nopf. :)

Cievsoy Quvvis xet e pevasem tdoipvotv, esvotvod epf 36 xjip tji xsuvi vji cuul. Puv tu foggisipv gsun...Zua!

Duamf zua neli zuas tdoipdi eddittocmi vu djomfsip woe cuult?

Siefoph tuni ug zuas cmasc ecuav vji cuul ot nusi opvisitvoph vjep vji vovmi ug vji cuul. Djomfsip epf efamvt moli gap gedvt moli vjev. Qmat zua gopemmz iyupisevi Qsopdi Djesmit (vemloph vu vunevu't)

Zua duamf qsucecmz si-koh vjev cuul op nz uqopoup.

Fep
Jiz Fep,

vjeplt gus zuas eptxis. O en vjoploph ecuav djomfsip't cuul wistoupt uav ug nz iyotvoph cuul. Nz opovoem ofie xet e djomfsip't cuul ecuav e vuxp epf e mepf seccov vjev veml ecuav vjios foggisipv mogi tvzmit cetif up nz sitiesdj :) Cideati ug vjot ofie O xipv vu e tdoipdi tmen epf xet vjip "fotduwisif" cz vjev ehipdz xju xepvif vu neli e cuul gus efamvt.

Ev vji nunipv O caomf nz uxp qufdetv epf wofiu detv xjodj ot gap cav e xjumi muef ug xusl. Ov emtu jimqt ni xovj nz dunnapodevoup tlommt. Tu O en tasi vjisi xomm ci si-koh ug nz cuul :)

Xjev ot zuas Getvmepi eqqsuedj?

Vjeplt,
Nefmip
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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