I don't know. It's nothing more than the "fear evocation" approach, if you ask me.

When I was in sales and my company added automated home security to its offerings, one of the big things was "DO NOT prey on their fears."

That was because the common practice in home security sales (by the competition) was to start with an alarming statistic of home invasions and burglaries in the area. This instilled fear into the potential client and made them succumb.
Sure, its sometimes effective, but a snake oil greaseball approach overall.

Other than that, I have a degree in Media Production, so I can see through such presentations quite easily.

 

I'm sure they'll deliver the technology promised, I'm just not a fan of fear based selling.

 

I totally agree, I wouldn't play on that kind of feelings. I don't find it right.

 

Oh, THIS is how you do advertising?

Brilliant, just brilliant! Please tell us, have you studied marketing for 10+ years as well? You sure must have with this level of insight?

 

It is a powerful advert but not in the way that they intended and I really dislike their implied message.

'Buy a Subaru so you don't have to pay attention whilst you drive.'

The only way that it could have been worse would have been if the driver was using his smart phone. It almost condones not watching the road as a part of life.

Having just watched that advert, I don't feel like buying a Subaru but I do have a reaffirmed sense of the importance of not getting distracted whilst behind the wheel.

The actual technology is great however. 1 in 8 accidents in the UK are caused by tailgating and this car would prevent that automatically. We just need a fastlaner to invent an ignition that requires for the driver to provide a breath sample before it starts the engine to reduce road fatalities even further.

 

O waooo it is big invention and they will definitely deliver this and the human life becoming more secure while driving

 

Really good cinematography and creative filming but it made me feel very uncomfortable. Fantastic for a movie, but bad to sell a product. I prefer Tesla approach.

 

Actually these exist already. ALCOLOCK™ V3 | ALCOLOCK - Ignition Interlocks, Compliance, Breath Testers, Breathalysers in some cases, they can be fitted by court order for drunk drivers. If these were required for all new vehicle and for a vehicle to pass an MOT, we could effectively eliminate drunk driving.

There are also speed controls systems and eye tracking technology, s0 we could eliminate distracted and speeding drivers too.

No manufacturer wants to introduce it though, and no politician wants to pass the law.

 

Hey its a strategy
Something we can learn from

 

You seem to get emotionally triggered by my comments. There's a function just for that:

 

The first one is actually playing into the hand of the Subaru brand. They are known for safety and reliability that will lead to repeat customers.

They don't have a lot of models or over the top frills and luxury, but Subaru will keep you safe and on the road. That's their story. I don't know their market share and sales, but people who buy them usually have positive reviews. FWIW

 

This has got to be the worst ad I've ever seen.

 

Playing on people's fear and selling a product to cure that fear is one of the techniques mentioned in Cashvertising.
This is all business, no rights and no wrongs.
All marketing is manipulative to some extent, big or small.

Besides, it's valid. As someone who is big on safety, I now see Subaru in a different light (positive).

 

Seems unnecessary. This forum is already seen as pretty "bro-culture" given the gender makeup of the group.

 

I like how they SHOW YOU the benefits you'll get and its real worth - and then go over the cold, boring features.