Read Millionaire Fastlane
I've Read UNSCRIPTED
- May 10, 2015
We just need a fastlaner to invent an ignition that requires for the driver to provide a breath sample before it starts the engine to reduce road fatalities even further.
I liked the ad. f*ck off.Oh, THIS is how you do advertising?
Brilliant, just brilliant! Please tell us, have you studied marketing for 10+ years as well? You sure must have with this level of insight?
Really good cinematography and creative filming but it made me feel very uncomfortable. Fantastic for a movie, but bad to sell a product. I prefer Tesla approach.
I liked the ad. f*ck off.
And no, I haven’t studied much marketing at all.
I have studied turds in the toilet though for 30+ years. And you’re definitely one.
Edit: Here’ ill change the title since you want to be a whiney little female.
I was thinking this exactly, what a bookPlaying on people's fear and selling a product to cure that fear is one of the techniques mentioned in Cashvertising.
This is all business, no rights and no wrongs.
All marketing is manipulative to some extent, big or small.
Besides, it's valid. As someone who is big on safety, I now see Subaru in a different light (positive).
I don't know. It's nothing more than the "fear evocation" approach, if you ask me.
When I was in sales and my company added automated home security to its offerings, one of the big things was "DO NOT prey on their fears."
That was because the common practice in home security sales (by the competition) was to start with an alarming statistic of home invasions and burglaries in the area. This instilled fear into the potential client and made them succumb.
Sure, its sometimes effective, but a snake oil greaseball approach overall.
Other than that, I have a degree in Media Production, so I can see through such presentations quite easily.
How do you sell home security systems without preying on their fear?
People buy security systems because they fear a home invasion. They don't buy them if they feel safe and secure.
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